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Scientific Advertising Original Classic Edition
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Scientific Advertising Original Classic Edition
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Description
The essential guidebook on how to make your
marketing and advertising more profitable8212fat
er. You already have a great product or
service8212ho do you build a narrative around
it that speaks to your customers8217attitudes, i
nterests, and needs? Drawing on established
techniques and proven methods, Scientific
Advertising by Claude Hopkins eliminates the
guesswork from advertising so that you
can actually get a measurable and substantive
ROI. Students and experts alike will benefit from
the timeless principles in this book, such as how
to Create a winning personality for
your adsIncentivize people to buy without using
sensationalism or empty rhetoricStrategically
incorporate visual design elements into
adsHarness the power of coupon advertising,
product sampling, and direct-mail marketingRun
test campaigns to make smarter decisions about
your advertising dollarsKnown as the 8220faher
of modern advertising techniques,8221Claude C.
Hopkins transformed the marketing industry when
he published Scientific Advertising, which is
largely considered to be the landmark book on
direct response marketing and split testing. More
relevant today than ever before, Scientific
Advertising provides a solid foundation in
branding, writing compelling marketing copy, and
testing and measuring advertising campaigns that
will enhance not only your print marketing plan,
but also your digital marketing and e-commerce
strategies. Increase your
company8217sbottom line, stop wasting time and
losing money on advertising focused merely on
brand awareness or entertainment, and start
leveraging salesmanship in
advertising to boost sales and attract new
customers.
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Scientific Advertising Original Classic Edition