All-in-One Services: Web Design, App Development, Graphic Design, and Marketing

1
Digital Marketing Introduction

• An overview of Digital marketing. You will get to
  know the basics of this trendy digital marketing
  course

2
Understanding the Main Key Points

• What is Digital marketing?
• Benefits of Digital marketing in Todays era
• What Digital Marketing Includes
• SEO
• SMM
• Content Writing
• PPC
• Conclusion

3
What is Digital Marketing

• Digital marketing, also called online marketing,
  is the promotion of brands to connect with
  potential customers using the internet and other
  forms of digital communication. This includes not
  only email, social media, and web-based
  advertising, but also text and multimedia
  messages as a marketing channel.

4
Benefits of Digital Marketing
5
What does Digital Marketing consists of
6
What is SEO

• SEO stands for Search Engine Optimization, and
  it's the process of improving a website's ranking
  in search engines like Google, Bing, and
  Yahoo. The goal of SEO is to increase the amount
  of relevant, high-quality content on a website,
  and to help search engines find and list that
  content in search results.
• SEO can help a website increase traffic from
  search engines, which can lead to a better return
  on investment over time. It can also help improve
  a website's user experience and satisfaction. 

7
What is SMM

• SMM stands for social media marketing, which is a
  type of internet marketing that uses social media
  platforms to promote a brand, increase sales, and
  drive website traffic. SMM involves creating and
  sharing content on social media to engage with an
  audience and achieve marketing goals. This
  content can include text, images, videos, and
  other updates. SMM also includes listening to and
  engaging with followers, analyzing results, and
  running social media ads.

8
What is Content Writing?

• Content writing is the process of creating
  written material for various platforms, primarily
  digital, to educate, involve, or influence the
  target audience. The broad spectrum of content
  writing includes anything from articles and blogs
  to website material, social media updates, email
  newsletters, and more. The goal can vary certain
  content aims to impart knowledge, some to
  entertain, and others to boost sales or promote a
  business. In this article, we will get to know
  the importance of content writing, the process of
  content writing, and why it is crucial in todays
  digital world.

9
What is PPC

• Pay-per-click (PPC) is an online advertising
  model in which an advertiser pays a publisher
  every time an advertisement link is clicked on.
  Alternatively, PPC is known as the cost-per-click
  (CPC) model.

10
Conclusion

• Digital marketing is evolving at a rapid pace,
  and companies that want to remain competitive
  will need to adapt to these changes. That means
  adopting new technologies, experimenting with new
  strategies, and always learning and innovating.
• While the future of digital marketing may seem
  intimidating, it's also incredibly exciting. The
  possibilities are nearly endless, and companies
  that can capitalize on these opportunities will
  be well positioned for success.
• So whether you're just starting your digital
  marketing journey or have been in the game for a
  while, we hope this guide has provided you with
  some helpful ideas and inspiration. Good luck and
  here's to a bright future in digital marketing!

11
(No Transcript)