Case Study - Smarketers

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SPL Case Study - Smarketers
The Smareters
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CLIENT OVERVIEW
The Smareters

• Client SPL
• Industry Consulting and Professional Services
• Project Website Development and SEO Optimization
• Website SPL

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ABOUT THE CLIENT
The Smareters

• SPL is a leading provider of digital
  transformation and enterprise solutions with over
  a decade of industry expertise. Specializing in
  Oracle solutions, Salesforce, and Data Analytics,
  SPL is dedicated to delivering tailored,
  innovative solutions that drive business success.
  
• By combining the professionalism of top-tier
  firms with the agility of a specialized
  consultancy, SPL empowers organizations to
  navigate the complexities of the digital age.
• As a certified Oracle partner, SPL offers
  comprehensive services, including financial
  management, supply chain management, human
  capital management, subscription billing, and
  project portfolio management, ensuring each
  solution is precisely aligned with clients
  unique needs and aspirations.

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CHALLENGE AND APPROACH
The Smareters

• CHALLENGE SPL initially had a single-page
  website at splconsultings.com. They aimed to
  create a comprehensive, multi-page site that
  would effectively showcase their services,
  expertise, and industry leadership while also
  functioning as a powerful conversion engine to
  drive their marketing and sales efforts. This
  project also involved a complete rebranding and
  setup from scratch on their new domain,
  splcg.com, with proper redirection from the old
  site to the new one.
• APPROACH The Smarketers team conducted thorough
  market research to understand SPLs industry and
  competitors. We developed a detailed sitemap and
  crafted an SEO and content strategy, creating
  content that showcased SPLs expertise. Our team
  designed and built a new website optimized for
  conversions and technical SEO. We added blogs,
  whitepapers, infographics, and set up email
  workflows for gated forms. Integrating HubSpot
  allowed us to effectively manage tracking, CTAs,
  forms, and chatbots, establishing a strong
  digital presence for SPL.

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Challenges We Faced While Designing The Solution
The Smareters

• Market Research Conducting thorough research to
  understand SPLs industry, services, future
  plans, and competitors.
• Content Creation Developing extensive,
  high-quality content from scratch to align with
  SPLs brand and target audience.
• Custom Design Development Building a visually
  appealing and user-friendly 25 page website from
  scratch to target the right audience, convey the
  right message, build trust, and convert visitors
  by providing the required information and
  resources. Ensuring low bounce rates and high
  engagement.
• SEO Optimization Implementing comprehensive
  on-page (technical) SEO to improve search engine
  rankings.
• Digital Marketing Integration Setting up email
  workflows, integrating HubSpot, and establishing
  a strong digital marketing strategy.

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Contact Us
The Smareters

• Location Hyderabad, Telangana 500032
• Contact 91 7396 010 630
• E-mail info_at_thesmarketers.com
• More information about the topic visit
  https//thesmarketers.com/success-stories/spl-case
  -study/