digital marketing in pakistan

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• Digital Marketing in Pakistan

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How to become a digital innovator in Pakistan

• Anna O'Donnell
• February 14, 2016
• Wherever you live, and provided you have access
  to a computer and the Internet, you can now take
  online courses, work internationally or
  collaborate with other young people from around
  the world.
• For Pakistan, these new connected communities
  could well provide an excellent short-term
  solution to the problem of job creation.
• Nearly 100 million Pakistanis are under the age
  of 24. Creating more and better quality jobs for
  this new generation will constitute a major
  challenge for the country's development.
  According to its own estimates, Pakistan will
  need annual growth of 7 to bring all these young
  people into active and productive economic life.
  However, constraints in energy supply, budget and
  public capacity will make this objective
  difficult to achieve in the short term.
• Working in Pakistan over the past few years, we
  have seen the beginnings of a shift in attitudes
  towards self-employment and entrepreneurship,
  which are now seen as more acceptable pathways to
  employment for young people.
• Given the obstacles mentioned above, which
  constrain the national economy and prevent it
  from absorbing all the young people who enter the
  job market each year, many of the employment
  opportunities in the future will come from
  business creation . Furthermore, the information
  and communication technologies (ICT) sector has
  experienced strong and sustained growth in the
  country in recent years, with the potential to
  drive growth through the development of new
  business models, the creation of start-ups and
  innovation.
• However, as we were able to observe on site,
  although many young people are interested in how
  the Internet and ICT could allow them to access
  employment, they generally do not know where to
  start.
• How to get started in digital?
• For those looking to access the skills and
  networks needed to work freelance, there are
  online resources that allow them to train. Many
  of the main freelance work platforms offer
  introductory materials allowing you to acquire
  the basics necessary to launch into this type of
  activity, such as DMT Software house and Training
  center. Independent online learning sites also
  offer courses and certifications, one of the best
  known being Coursera.
• But, above all, the independent worker must work
  to build his book and show all his talents
  graphic design, coding, website creation,
  Photoshop, content writing, blogging, etc.
• Check out this page (a) for an overview of the
  best courses available.
• Pakistan also has very active communities of
  freelance workers on Facebook (a). Pakistani
  self-employed people include some of the most
  renowned freelancers in the world. To get
  inspired, follow these free tips here and here.
• We are also seeing a proliferation of shared work
  spaces (coworking) in large Pakistani cities.
  These include Basecamp in Peshawar (a), IVY in
  Islamabad (a), DMT (a), Tech Hub (a) in Lahore
  and Dotzero (a) in Karachi. By integrating these
  communities, a freelancer or budding entrepreneur
  will be better able to create networks which can
  be of capital importance in finding the right
  support structures.
• As for digital entrepreneurs who have more
  ambition and the makings of an innovator, they
  can count on a booming system, that of incubation
  programs, which combine training, mentoring and
  support to support new ideas until 'at the
  marketing stage. And although the financing of
  these young start-ups is only in its infancy,
  there are several initiatives aimed at
  formalizing business angel networks, which
  contributes to an important aspect of business
  development, but also to strengthen the digital
  entrepreneur community as a whole, by building
  support systems for future innovators.
• All these elements taken together form a true
  innovation ecosystem capable of boosting
  Pakistan's growth over the coming decade. And it
  is the involvement of young people in this new
  digital economy that will lead to the
  socio-economic changes the country needs,
  revolutionizing many aspects of Pakistanis'
  lives, from dealing with traffic fines to buying
  a house in through the uses of music and the
  practice of carpooling.
• So many changes which are also based on the
  creativity, ingenuity, passion and motivation
  which drive Pakistani youth and on the ambition
  they nourish for their country.