Changing Customer Expectations from Shops in India

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Changing Customer Expectations from Shops in India
Yash Kumar Writes for search-marketing.in,
provides information on Digital marketing in
india to improve Digital marketing strategies.
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• In India, there is a rapid change in the customer
  expectations from shops/businesses,
  post-pandemic. It would be appropriate to throw
  light on some of the important aspects of the
  topic at hand.
• Several surveys have pointed out that well over
  90 of consumers in India now choose to avoid the
  crowded ambiance of physical stores. These people
  are opting for online transactions with shops and
  businesses. Therefore, it is obvious that
  businesses are necessitated to quickly adapt
  themselves to the incessantly evolving digital
  technologies.
• A substantial chunk of people now prefers the
  shops to be accessible through WhatsApp/phone
  calls, for placing orders. Nothing surprising in
  that! The norm of social distancing has to be
  carefully followed to avoid the risk of
  contracting the virus. Hence, shops have to make
  the required changes in their operations. Or
  else, their commercial interests will be
  seriously hindered.

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• During the pandemic, people have been
  predominantly confined to their respective homes.
  Though normalcy is now being slowly restored, we
  cant expect consumers to straightaway visit
  brick-and-mortar stores. Individuals are
  experiencing fatigue attributable to the
  pandemic. They are right now not inclined to face
  tedious things like driving to the store and
  searching for a parking area. Your customers want
  to transact with you from the comfort of their
  homes!
• If you are the owner of a store dealing in food
  and beverages, your job has now become a bit
  tougher. In these two years, consumers have
  realized the significance of foods contributing
  to health they are also staying away from stuff
  such as junk food. So, its now your bound
  responsibility to stock only those food items
  that evoke the confidence of customers, in this
  connection.
• In the Covid phase, even those persons who were
  previously uncomfortable with digital technology
  quickly learned its nuances. They too have
  started to rely on online shopping! Thus, its
  logical that the number of online buyers will be
  higher for the majority of shops, whatever might
  be the items that are sold.

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• Apart from shopping on various e-commerce
  platforms, things like picking up an order from a
  specified point have become immensely popular.
  This is called a pick-up at the curbside. You
  just have to collect the items from a specific
  place at the time allotted to you! There is no
  need for you to step out of your car! An employee
  of the store will come and hand over your order.
• The current buying patterns strongly suggest that
  things such as curbside pickup are a part of the
  new normal brought about by the pandemic. They
  are not going to change anytime shortly.
• Numerous experts believe that consumers wont
  relinquish the behavioral patterns they have
  developed in the past two years. This is
  concerning deciding where and how to make the
  purchases.

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• People across the world have started to give more
  significance to noble traits like honesty,
  compassion, and empathy, in the Covid times. As a
  result, the majority of consumers now prefer to
  buy from only those shops/stores adopting ethical
  business practices.
• All businesses, stores, and shops are advised to
  make a serious note of the above-mentioned points
  and operate accordingly. It is only when this
  aspect is taken care of that your business will
  be able to survive in the markets, in the long
  run.

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