Challenges in Business Intelligence and How to Solve Them

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CHALLENGES IN BUSINESS INTELLIGENCE AND HOW TO
SOLVE THEM
ATAIRA
www.ataira.com
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Ever wondered what a well-planned and deployed
business intelligence project can do for your
business without all the challenges?
By now if youre not aggressively mining your
data, youre not only leaving money on the table,
youre falling behind your competitors. Looking
for basic aberrations and trends in data for
sales, marketing, operations and customers is
second nature to most companies.
This will help you tread water for a time but did
you know you unlock exponential value to your
data once you reach cross functional, role based,
and collaborative analysis which enables
iterative business process improvement?
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The challenges to operative data visibility are
pretty easy to identify in a company. Do any of
these rings a bell?
You have a thousand spreadsheets stored on your
network and different departments may have
different values for the same measure? The
executives have clear objectives and have a
strategy but if you ask an individual contributor
there is only a vague notion of what they are, or
are pursuing their own department objectives?
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Ataira
You have data, a vision for analyzing your
marketing or industry metrics but your IT
department takes so long to assist with setting
up the reporting tools and infrastructure that it
becomes irrelevant before you can act?
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Business Intelligence Basics
But lets back up a little and first understand
what business intelligence is in the first place.
There are a lot of terms thrown around like
analytics, ad hoc reporting, Data Analytics
Consulting Services, data warehouse, key
performance indicators and forecasting to name a
few. If you ask ten people, youre likely to get
20 answers to the same question. The fact is,
business intelligence applied in a business
environment is an ecosystem of both technical and
business factors that drive performance in an
organization aligned to strategic objectives.
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The actual process for running or starting a
business intelligence project is a prescriptive
methodology that is very different from other
types of projects and as such there are best
practices based on the size of the organization,
vertical, maturity, objectives and processes
being measured. In some ways its both an art and
a science. In short form, youll thoroughly
understand your companys objectives and how your
department fits into that story. Then analyze the
different processes in your company that affect
those performances. Determine the measures within
those processes that can be affected by managing
their performance.
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Executive Sponsorship is Critical
Ever heard the term, you cant push a rope?
Leadership can have the greatest plans for moving
the business forward but unless each and every
contributor to the processes that affect the
outcome have bought into the mission and actively
participate, the movement wont get very far. Yes
you can use the hammer and tie incentives to
performance immediately instead of over time for
which you will receive immediate backlash as a
result. A good leader inspires the best in
people, not the worst.
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• Drive Vertical Then Go Horizontal
• Stay Focused on the Business Drivers
• Organizational Change and Data Visibility is
  Unsettling
• Dont Exclusively Focus on Financial Metrics

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Wrap Up
So, the takeaway from starting and progressing a
business intelligence initiative in your
organization can have challenges but they can be
overcome. Get strong executive sponsorship and
involvement, start with a vertical challenge that
can provide the best ROI, deliver a role-based
solution that can be quickly deployed, understand
that change and data visibility can be unsettling
so make it a positive experience and finally,
start with the financial metrics you want to
improve but then identify as far back in the
processes as possible those metrics and roles
that affect them. Explore Ataira Microsoft 365
Experts for more.
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THANK YOU
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