S2V Advertiser & Infotech – Empower Your Business

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What is digital Marketing?

• Digital marketing involves promoting products,
  services, or brands through online channels, such
  as social media, search engines, email, and
  websites. By leveraging digital platforms,
  businesses can reach targeted audiences, engage
  with customers, and measure campaign
  effectiveness. It includes techniques like SEO,
  content marketing, PPC, and social media
  marketing.

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Benefits Of Digital Marketing?
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Objectives Reach the right audience Engage
with your audience Maximize return on investment

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Digital Marketing Consist of
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What is SEO?
SEO, or Search Engine Optimization, is the
process of optimizing a website and its content
to improve its visibility on search engine
results pages (SERPs) for relevant keywords. By
enhancing aspects like content quality, keyword
usage, site structure, and technical performance,
SEO aims to increase organic (non-paid) traffic,
helping businesses reach more users searching for
their products, services, or information.
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PPC (PAY PER CLICK)

• PPC, or Pay-Per-Click, is an online advertising
  model where advertisers pay a fee each time their
  ad is clicked. Its commonly used in search
  engine advertising, like Google Ads, where
  businesses bid on specific keywords to display
  their ads at the top of search results. PPC
  allows businesses to drive targeted traffic
  quickly and measure results easily, making it a
  popular choice for online marketing campaigns.

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What is SMM?
SMM, or Social Media Marketing, is the use of
social media platforms to promote a brand,
product, or service. It involves creating and
sharing content, engaging with followers, running
paid ad campaigns, and analyzing performance on
platforms like Facebook, Instagram, Twitter,
LinkedIn, and others. SMM aims to build brand
awareness, foster relationships with audiences,
drive website traffic, and boost sales. Through
targeted content and interactions, businesses can
connect with users and encourage customer loyalty.
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