DataBeat SSP Deck

1
Elevate Earnings, Optimize Operations
Your extended team - manage publishers
pub-relationships, optimise campaigns, and
maximise ad revenue.
2
Maximise revenue, Strengthen Publisher
relationship, Streamline operations!
We turn your data into ROI boosting insights.
1Mn
4th
Billed Hours of Expertise
Fastest growing startup ranked by Deloitte
200
50
50M
Trained Experts
Global Premium Clients
Annual Revenue Uptick
3
Our Clients
4
Yield Progg. Revenue Optimization
Unlock insights, amplify profitability, and
navigate the evolving landscape with confidence.
Our Services
Account Ad Ops
Streamline campaign management, optimize
delivery, and enhance performance with our expert
solutions and insights.
Data Analytics
Transform your data into opportunities with
actionable strategies that help uncover insights,
fuelling success.
5
Our Products
Uncover new monetization opportunities and
mitigate revenue losses with our suite of
products built by leveraging our data expertise,
deep understanding of adtech domain and machine
intelligence.
CueBeat
Ingestion
Real-time Alerting System to identify revenue
opportunities and mitigate losses.
Serviced ETL platform to collate data from
multiple sources into your choice data store.
6
Yield Programmatic Revenue Optimization
You should be making more ad revenue.
7
Do these questions bother you?
Floor optimization strategy
competitive enough?
Are the right
DSPs aligned
with the right publishers?
Are you being
blocked by certain advertisers?
8
Past success ? future results.
Enter DataBeat.
Why DataBeat?
ADTECH EVOLVES EVERY 6 MONTHS. CAN YOU KEEP UP?
With deep domain expertise data-led insights.
We have helped 5 SSPs achieve 5 million revenue
uptick
9
Lets talk about results!
170K
4K
daily revenue increased
increase in ad revenue
15
publisher revenue increase
10
Problem
The traffic from all the domains was not flowing
equally through all the demand partners. For
example, some were going through TAM but not
Prebid.
Solution
We worked with publishers to make sure the even
distribution of traffic through all demand
partners.
Impact
increase in publishers' revenue.
15
11
Problem
Missing ads.txt line items were preventing a
smooth exchange of bids.
Solution
We worked with the account management team to
identify the problem and update ads.txt files.
Impact
100K
in revenue across various domains over 3 months.
12
Account Ad Operations
Take new publishers live without any hassle
13
Do these questions bother you?
End-of-month reports showing
discrepancies?
Approvals from
Getting
publishers Taking more than expected time ?
Facing issues updating
publishers' ads.txt?
14
Hassle-free publisher onboarding, assisting you
with server-related changes, taking the site
live, and connecting with the right buyer.
Connecting the right publishers with the right
demand sources, aiding in deal management.
Why DataBeat?
Setting up monthly/weekly closing reports to send
to publishers and manage records.
YOUR DATA DRIVEN OPS TEAM
Account manager to oversee and manage publisher
relationships.
Tailored advertiser/buyer recommendations.
15
Lets talk about results!
129k
5K
additional revenue/month by resolving video ads
issue
daily revenue increased
16
Problem
Minute Media bidders were not responding with
correct ad sizes.
Solution
We collaborated with the bidders to resolve the
issue.
Impact
5K
daily revenue increase  from 1K per day
17
Problem
70 of video ads were discarded due to OpenX not
supporting a specific MIME TYPE, resulting in
significant revenue loss and inefficiencies in ad
delivery.
Solution
After troubleshooting, we found and updated the
MIME TYPE which brought down the discarded bid to
20.
Impact
129k
additional revenue  per month
18
Whats your competitor doing?
Know where you stand
Your publisher coverage and industry rank.
Everything you are missing
Publishers you lost or gained recently.
Get a FREE
Competitor Intelligence Dashboard.
Seize new opportunities
Publishers you are missing across different tiers.
Know your competition
Competition SSPs - coverage across Direct
Reseller
19
Data Analytics
Turn raw data into actionable insights
20
Do these questions bother you?
Extract valuable
Are you able to
insight from your data ?
Facing discrepancies when looking at
data from multiple SSPs ?
Struggling with data sets
to making sense of log-level data?
21
Say goodbye to data discrepancies and welcome
streamlined data operations with us.
Why choose DataBeat?
Translate log-level-data into meaningful reports.
REDUCE TIME, EFFORT, AND ERRORS IN YOUR DATA
OPERATIONS.
Access holistic reporting even if you are working
with multiple SSPs.
Benefit from actionable insights based on your
data and our expertise.
22
Lets talk about results!
5x
100K
Subscriber growth
increase in monthly revenue
23
Problem
There was an auction disparity between GAM and
AdX auctions.
Solution
We discovered this by analyzing the AdManager
log-level data of Business Insider.
Impact
100k/month
Generated
24
Problem
DailyBeast needed to redefine their subscription
model because their subscription business was
stagnating.
Solution
We analyzed their engagement rate and identified
customer behavior towards certain subscription
options.
Impact
5x
more subscriber added.
25
More reasons to choose us
TOP NOTCH
ALWAYS AVAILABLE
FLEXIBLE MODEL
Flexible scaling for your business needstime or
resources.
Ad Tech experts 6 years in Media, Data, Tech.
Daily check-ins, weekly / monthly 11  leadership
meetings.
PLUG PLAY
HOLISTIC
EXEMPLARY SERVICE
Ad Tech experts 6 years in Media, Data, Tech.
Transparent ops, consistent checks, on-time
delivery.
Ad Ops, Yield, Programmatic, Data, Audience
Experts.
26
How do we work and what do we deliver?
DON'T HAVE TO TRAIN US.
YOUR TEAM, AT FRACTION OF COST
Why partner with DataBeat?
EXIT ANYTIME,  NO QUESTIONS ASKED.
CUSTOM-BUILT PLATFORM? WE'VE GOT IT COVERED!
27
Tools technologies
DATA VISUALIZATION
ADTECH
ETL TOOLS
28
Onboarding Timeline
TRAINING
KICKOFF
Learn more about your system, process, and get
your extended team ready.
Learning your goals, discuss guidelines, and
figure out working rhythm. 
3 - 4 WEEKS
RAMPUP
MONETIZE
Execute the strategies. Start generating results
and report it to you.
Keep your revenue growing.
SUPPORT
REVIEW
Work with you through all your questions and
issues through daily/ weekly meetings.
Monitor errors and resolve them. 
29
DataBeat boosted revenue, seamlessly integrated,
and exceeded expectations. Expertise in Adtech
and data engineering is evident in the
outstanding partnership.
Dont just take our words
Nina Semaun
Direct of Sales Solutions, and Support
Engineering- OpenX
Heres what our customers say about us
Working with the DataBeat team has been great.
Their data analysis and optimization expertise
has been extremely valuable across the exchange.
Their insights and dedication have been
invaluable to our team.
Raegan Molter
Director of Demand- Sovrn
Nina Semaun
30
Get in Touch
hello_at_databeat.io
Book the Calendar