Mastering Earned, Paid, and Owned Media for Marketing Success

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MASTERING EARNED, PAID, AND OWNED MEDIA FOR
MARKETING SUCCESS
https//newmedia.com/earned-paid-and-owned-media
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DEFINITION
OWNED MEDIA
Content you create and control, like blogs,
websites, or newsletters.
PAID MEDIA
Advertisements you pay for, such as Google Ads or
sponsored social posts.
EARNED MEDIA
Free exposure from others, including reviews,
shares, or media mentions.
https//newmedia.com/earned-paid-and-owned-media
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OWNERSHIP
OWNED
Fully managed by your brand.
PAID
Controlled by ad platforms but paid for by you.
EARNED
Entirely driven by audience or media.
https//newmedia.com/earned-paid-and-owned-media
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TRUST LEVEL
OWNED
Moderate trust since its directly from the brand.
PAID
Less trusted as people know its an ad.
EARNED
Highly trusted since it comes from third parties.
https//newmedia.com/earned-paid-and-owned-media
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COST
OWNED
Lower cost but requires time and effort to
maintain.
PAID
Higher cost with faster reach.
EARNED
Free, but it depends on your reputation and
audience engagement.
https//newmedia.com/earned-paid-and-owned-media
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PURPOSE
OWNED
Build long-term customer relationships.
PAID
Expand your reach and attract new customers.
EARNED
Boost credibility through social proof and
advocacy.
https//newmedia.com/earned-paid-and-owned-media
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NEWMEDIA
1400 16th St,400 Denver CO Zip code 80202 Ph
303-860-6050 Email Id info_at_newmedia.com
https//newmedia.com/earned-paid-and-owned-media