Microsoft Dynamics CRM Online Training | dynamics CRM training

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Microsoft Dynamics 365 CRM Marketing Module
Overview
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Introduction to Dynamics 365 CRM Marketing Module

• The Dynamics 365 CRM Marketing Module is a
  powerful solution designed to streamline and
  enhance marketing efforts for businesses. It
  enables organizations to create and manage
  personalized, multi-channel marketing campaigns,
  automate workflows, and nurture leads effectively.

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Key Features of the Marketing Module

• Customer Journeys
• Automate multi-channel campaigns
• Create personalized experiences
• Email Marketing
• Drag-and-drop email editor
• A/B testing and performance analytics
• Event Management
• Manage webinars and in-person events
• Track registrations and post-event feedback
• Lead Nurturing
• Automated workflows to score and nurture leads
• Seamless handoff to the sales team

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Benefits of Using Dynamics 365 Marketing Module

• Centralized data for marketing and sales
  alignment.
• Enhanced customer engagement through AI-powered
  insights.
• Improved ROI measurement with advanced analytics.
• Scalability for growing businesses

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Integration with Other Dynamics 365 Apps

• Dynamics 365 Sales Align marketing and sales for
  better lead conversion.
• Dynamics 365 Customer Insights Get 360-degree
  customer views.
• Power BI Visualize marketing performance
  metrics.
• Power Apps Customize marketing workflows without
  coding.

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Core Components in Action

• Marketing Insights
• Real-time dashboards
• AI-driven recommendations
• Campaign Automation
• End-to-end campaign tracking
• Multi-channel outreach

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How It Supports Marketing Teams

• Collaboration Shared data and tools for
  streamlined operations.
• Audience Segmentation Create dynamic lists based
  on customer behavior.
• Social Media Schedule posts and measure
  engagement .

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Real-Life Use Cases

• Retail Campaigns Personalizing offers based on
  purchase history
• Event Management Organizing global webinars with
  automated follow-ups
• Lead Scoring Identifying high-potential leads
  with AI

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Dynamics 365 CRM Marketing Analytics

• Real-time tracking of campaign KPIs.
• ROI measurement using lead and conversion
  analytics.
• Customizable dashboards with Power BI integration
  .

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Advantages over Competitors

• Native integration with Microsoft products
  (Office 365, Teams).
• Built-in AI capabilities.
• Flexibility with low-code customization options .

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Summary

• Dynamics 365 Marketing Module is a comprehensive
  tool for modern marketing.
• It helps teams create, execute, and measure
  marketing campaigns effectively.
• Built-in AI and seamless integration enhance
  productivity and ROI.

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For More Information About Microsoft Dynamics
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