DIGITAL MARKETING PPT BY ISHIKA SINGH

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PPT ON DIGITAL MARKETING
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KEYPOINTS

• what is digital marketing
• Benefits of digital marketing
• What does digital marketing consist of
• SEO
• Web traffic
• PPC
• Content writing
• Digital marketing measurement

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DEFINATION
Digital marketing refers to the use of digital
channels, platforms, and technologies to promote
and advertise products, services, or brands to
consumers. It encompasses various online
marketing techniques that leverage the internet
and electronic devices, aiming to connect
businesses with their target audience in the most
efficient and measurable way.
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BENEFITS OF DIGITAL MARKETING
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The benefits of digital marketing can be summed
up as follows
Global Reach Digital marketing allows
businesses to connect with a worldwide audience,
breaking geographical barriers. Cost-Effective
It provides affordable alternatives to
traditional marketing, making it accessible even
for small businesses. Targeted Audience Digital
platforms enable precise targeting based on
demographics, interests, and behavior, improving
marketing efficiency. Measurable Results
Through analytics, businesses can track
performance, measure ROI, and optimize campaigns
in real-time. Increased Engagement Digital
marketing fosters direct interaction with
customers through channels like social media,
enhancing relationships and loyalty. Personalizat
ion Content can be tailored to individual
preferences, improving customer experience and
conversion rates. Flexibility and Speed
Campaigns can be launched and adjusted quickly,
allowing businesses to respond to market changes
in real-time. Higher Conversion Rates Targeted
campaigns and personalized content typically
result in better conversion rates compared to
traditional methods.
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OBJECTIVE

• Reach the right audience
• Engage with your audience
• Motivate your audience to take your action
• Maximize return on investment (ROI)

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DIGITAL MARKETINGS TOOLS

• SPROUT SOCIAL
• Offerpoop
• FACEBOOKS POWER EDITOR
• Twitter native platform
• Emma
• Marketo
• Adroll

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What does digital marketing consist of
Digital marketing refers to the use of digital
channels, platforms, and technologies to promote
products, services, or brands and connect with
consumers. It encompasses a wide range of tactics
and tools aimed at reaching audiences through the
internet and electronic devices.
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WHAT IS SEO
SEO (Search Engine Optimization) is the practice
of improving a website's visibility and ranking
on search engine results pages (SERPs) for
relevant queries. The goal of SEO is to increase
organic (non-paid) traffic to a website by
optimizing various elements that search engines
use to rank pages.
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Optimization
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WEB TRAFFICS
Web traffic refers to the amount of data sent and
received by visitors to a website. It is
essentially the volume of users who visit a
website over a specific period. Web traffic is a
key metric for evaluating the performance and
popularity of a website.
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TYPES OF WEB TRAFFICS

• There are two main types of web traffic
• Organic Traffic Visitors who come to the website
  through unpaid search engine results (i.e., they
  found the website by typing a query into a search
  engine like Google).
• Paid Traffic Visitors who come to the website
  through paid advertisements, such as PPC ads or
  display ads.
• Other types of traffic include
• Referral Traffic Visitors who arrive from links
  on other websites.
• Direct Traffic Visitors who type the website's
  URL directly into their browser or click on a
  bookmark.
• Social Traffic Visitors who come from social
  media platforms like Facebook, Instagram, or
  Twitter.

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SEO involves several key component

• On-Page SEO Optimization of content and HTML
  elements on a website, such as keyword usage,
  meta tags, headings, and URL structure.
• Off-Page SEO Activities that happen outside the
  website, such as backlink building, social media
  engagement, and influencer outreach, which help
  establish the websites authority and
  credibility.
• Technical SEO Ensuring that a website is easily
  crawlable by search engines and provides a good
  user experience, including optimizing site speed,
  mobile-friendliness, and structured data.
• Content SEO Creating high-quality, relevant, and
  informative content that meets users' needs and
  incorporates keywords naturally.
• User Experience (UX) Improving site design and
  navigation to provide a positive experience for
  visitors, which can help boost engagement and
  reduce bounce rates.
• Effective SEO improves a website's chances of
  appearing higher in search results, which leads
  to more traffic, better user engagement, and
  higher conversion rates.

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PPC (PAY PER CLICK)
What is PPC(pay per click) ? Pay-Per-Click (PPC)
is a form of online advertising where advertisers
pay a fee each time their ad is clicked.
Essentially, it is a way of buying visits to a
website, rather than attempting to earn those
visits organically through SEO. PPC is often
associated with search engine advertising,
particularly on platforms like Google Ads, but it
can also be used on social media platforms,
websites, and other digital spaces.
PAY PER CLICK
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KEY ASPECTS OF PPC INCLUDE
Ad Auction In PPC advertising, platforms like
Google or Bing run an auction-based system.
Advertisers bid on specific keywords they want
their ads to show up for. The higher the bid and
the relevance of the ad, the more likely it is to
be shown. Keywords Advertisers choose keywords
related to their business or products. When a
user searches for those keywords, the ads may
appear in the search results, usually above or
beside the organic results. Cost The advertiser
pays only when someone clicks on the ad (hence
"pay-per-click"). The cost per click (CPC) can
vary depending on the competition for the chosen
keyword. Ad Quality Search engines use a
combination of factors, including keyword
relevance, ad quality, and the user experience on
the landing page, to determine ad placement and
pricing. This is often referred to as Quality
Score (in Google Ads). Conversion Tracking
Advertisers track the performance of their ads to
see if clicks lead to actions like purchases,
sign-ups, or other goals. This helps them
optimize their campaigns for better returns on
investment (ROI). PPC is a powerful way to drive
targeted traffic to a website quickly, especially
when combined with other marketing strategies
like SEO.
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PPC (PAY PER CLICK
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ADVANTAGE OF PPC
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DISADVANTAGE OF PPC
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WHAT IS SMM
SMM (Social Media Marketing) refers to the use of
social media platforms and websites to promote
products, services, or brands. It involves
creating and sharing content on social media to
engage with current and potential customers,
build brand awareness, drive website traffic, and
increase sales.
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Key components of SMM include

• Content Creation Developing engaging content
  (text, images, videos, infographics, etc.)
  tailored to the audience on different social
  media platforms like Facebook, Instagram,
  Twitter, LinkedIn, TikTok, etc.
• Platform Selection Choosing the right social
  media platforms based on the target audience. For
  example, Instagram and TikTok may be more
  suitable for younger audiences, while LinkedIn
  may work better for B2B marketing.
• Community Engagement Interacting with followers
  and users through comments, likes, shares, and
  messages. Building relationships with the
  audience helps foster brand loyalty and trust.
• Community Engagement Interacting with followers
  and users through comments, likes, shares, and
  messages. Building relationships with the
  audience helps foster brand loyalty and trust.
• Analytics and Insights Tracking performance
  metrics (such as engagement rates, follower
  growth, and click-through rates) to measure the
  success of campaigns and adjust strategies
  accordingly.
• SMM helps businesses increase their visibility,
  reach a larger audience, and create meaningful
  interactions with customers. It also supports
  other marketing efforts like brand building,
  customer service, and reputation management.

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ADVANTAGE OF SMM

• Increased brand awareness
• More inbound traffics
• Improved search engine ranking
• Higher conversions rates
• Better customer satisfaction
• More brand authority

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DISADVANTAGE OF SMM

• Negative feedback
• Potential for embarrassment
• Time intensive

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THANK YOU

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ISHIKA