The Process of Designing Booster Boxes for MTG

1
The Process of Designing Booster Boxes for MTG
2
Introduction
Designing an MTG booster box involves
collaboration between artists, developers, and
marketers to create engaging products. Each box
balances gameplay, aesthetics, and
collectibility, delivering a thrilling unboxing
experience while preserving Magic The
Gathering's legacy and innovation.
3
Conceptualizing the Set Theme and Flavor
The design process starts by choosing a theme
that aligns with Magic The Gathering's lore.
This involves defining the storyline, mechanics,
and aesthetic, ensuring the set fits within the
MTG universe.
4
Balancing Card Rarities and Distribution
Booster boxes are designed with specific card
distributions common, uncommon, rare, and mythic
rare. The design ensures an exciting yet balanced
distribution of cards across 36 booster packs.
5
Artwork and Visual Representation
Artists create artwork that fits the sets theme.
The most striking visuals are chosen for the
booster box to attract attention, representing
key characters, events, and the sets overall
aesthetic.
6
Packaging and Marketing Strategy
Booster boxes are designed to stand out on
shelves, with attractive packaging that includes
the MTG logo and set details. Marketing ensures
the packaging appeals to both collectors and
players.
7
THANK YOU