DIGITAL MARKETING

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WELCOME TO DICS
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WHAT IS DIGITAL MARKETING ?
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• Digital marketing refers to the use of digital
  channels, platforms, and technologies to promote
  and advertise products, services, or brands. It
  encompasses a wide range of marketing activities
  that leverage the internet and electronic
  devices, including computers, smartphones, and
  tablets. Digital marketing allows businesses to
  reach their target audience in more personalized
  and measurable ways compared to traditional
  marketing methods.

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WHAT IS SEARCH ENGINE ?

• SEO (Search Engine Optimization) is the practice
  of optimizing a website to improve its visibility
  and ranking on search engine results pages
  (SERPs), such as Google, Bing, or Yahoo. The goal
  of SEO is to attract more organic (non-paid)
  traffic to a website by making it more appealing
  to search engines and users.
• SEO involves various strategies and techniques
  that focus on optimizing both the content and
  technical aspects of a website. These efforts
  help search engines understand the website's
  content, relevance, and value to users,
  ultimately improving its chances of ranking
  higher for specific search queries.

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TYPES OF SEO -

• WHITE HAT SEO
• BLACK HAT SEO
• GREY HAT SEO

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WHITE HAT SEO -

• White Hat SEO refers to the ethical and
  legitimate practices used to optimize a website
  for better visibility in search engine results
  while adhering to the guidelines set by search
  engines like Google. The main goal of white hat
  SEO is to improve a websites rankings in a way
  that provides value to users, without attempting
  to deceive or manipulate search engines

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BLACK HAT SEO-

• Black Hat SEO refers to unethical and
  manipulative techniques used to improve a
  website's ranking in search engine results in
  ways that violate search engine guidelines. The
  main goal of Black Hat SEO is to achieve quick,
  often temporary results by exploiting loopholes
  or weaknesses in search engine algorithms.
  However, these tactics can result in penalties,
  loss of rankings, or even complete removal from
  search engine results, making them risky and
  unsustainable in the long run.

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GREY HAT SEO-

• Black Hat SEO refers to unethical and
  manipulative techniques used to improve a
  website's ranking in search engine results in
  ways that violate search engine guidelines. The
  main goal of Black Hat SEO is to achieve quick,
  often temporary results by exploiting loopholes
  or weaknesses in search engine algorithms.
  However, these tactics can result in penalties,
  loss of rankings, or even complete removal from
  search engine results, making them risky and
  unsustainable in the long run.

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WHAT IS WEB TRAFFIC?

• Web traffic in SEO refers to the visitors who
  come to your website through various channels,
  and in the context of SEO (Search Engine
  Optimization), it specifically pertains to the
  visitors who find your website through search
  engines like Google, Bing, or Yahoo. SEO aims to
  optimize your website to increase organic
  trafficvisitors who find your site by searching
  for relevant keywords or phrases in search
  engines.

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TYPES OF WEB TRAFFIC
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INORGANIC WEB TRAFFIC
SOCIAL WEB TRAFFIC
Inorganic web traffic refers to visitors driven
to your site through paid ads or promotions.
Social web traffic refers to visitors coming from
social media platforms like Facebook, Twitter,
and Instagram."
ORGANIC WEB TRAFFIC
Organic web traffic refers to non-paid visitors
who find your website through search engine
results."
DIRECT WEB TRAFFIC
REFFERAL WEB TRAFFIC
Direct web traffic refers to visitors who reach
your site by typing the URL directly or bookmarks
Referral web traffic comes from visitors who
click on links to your site from external
websites.
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Affiliate marketing

• Affiliate marketing is a business model where
  individuals or companies (affiliates) promote
  products or services for a commission on sales or
  leads generated through their efforts. Affiliates
  use unique tracking links to drive traffic to the
  merchants website, typically through blogs,
  websites, or social media. When a customer makes
  a purchase or completes a desired action, the
  affiliate earns a commission. This
  performance-based strategy benefits both the
  merchant, who gains exposure and sales, and the
  affiliate, who earns passive income. It's a
  cost-effective way for businesses to expand their
  reach and incentivize others to market their
  products.

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Content marketing

• Content marketing is a strategic approach focused
  on creating and distributing valuable, relevant,
  and consistent content to attract and engage a
  target audience. The goal is to provide
  information that solves problems, entertains, or
  educates, rather than directly promoting products
  or services. Common types of content include blog
  posts, videos, social media posts, eBooks, and
  infographics. By building trust and establishing
  authority in a specific niche, content marketing
  helps businesses nurture customer relationships,
  drive traffic, and ultimately generate leads and
  sales. It is a long-term strategy that
  prioritizes customer engagement and brand loyalty
  over immediate sales.

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E mail marketing

• Email marketing is a digital marketing strategy
  that involves sending targeted emails to a group
  of recipients to promote products, services, or
  build relationships with customers. It is used to
  communicate directly with potential or existing
  customers, providing them with personalized
  offers, updates, newsletters, or promotions.
  Effective email marketing campaigns are tailored
  to the audience's interests, ensuring relevance
  and engagement. By analyzing metrics such as open
  rates, click-through rates, and conversions,
  businesses can optimize their email campaigns for
  better results. It remains a cost-effective tool
  for customer retention, brand awareness, and
  driving sales.

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