How to Segment LLM Traffic in GA4 and Looker Studio

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HOW TO SEGMENT TRAFFIC FROM LLMS IN GA4 AND
LOOKER STUDIO
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WHY SEGMENT TRAFFIC FROM LLMS?

• AI-powered tools are changing the way users find
  and consume information online. Platforms like
  ChatGPT, Meta AI, and others are being used
  increasingly as search alternatives, impacting
  the traditional search engine ecosystem.
• The reasons for segmenting traffic from LLMs
  include
• Understanding User Behavior Gain insights into
  how users interact with your content through
  LLM-driven platforms.
• Adapting SEO Strategies Track LLM traffic to
  tailor your content for AI-based recommendations.
• Stakeholder Insights Provide actionable data to
  stakeholders, showcasing how AI traffic
  contributes to overall web performance.
• While LLMs are not yet fully integrated into
  Google Search Console reports, segmenting their
  traffic in GA4 can help fill this gap.

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TWO APPROACHES TO SEGMENTING LLM TRAFFIC
There are two primary ways to track and analyze
LLM traffic

• GA4 Explore Reports Best for routine insights
  and stakeholder presentations.
• 2. Looker Studio Dashboards Ideal for
  detailed,
• client-facing reports and ad hoc analysis.

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STEP 2
STEP 1
CREATE A NEW EXPLORATION REPORT
CONFIGURE DIMENSIONS AND METRICS

• Open Google Analytics 4 and navigate to Explore.
• Create a new Exploration report.

• Add Session Source/Medium as a dimension.
• Select Views as the primary metric. You can also
  add Engaged Sessions and Key Events for more
  granular insights.

• In the Segments section, create a new session
  segment.
• Name the segment something like LLM Traffic.
• Apply a regex filter to identify sources linked
  to LLMs, such as ChatGPT, Bard, or other tools.

• Duplicate the report and select a Line Graph as
  the visualization type.
• Change the value to Sessions to track LLM traffic
  over time.
• Adjust granularity to daily, weekly, or monthly
  views as needed.

ADD A FILTER USING REGEX
VISUALIZE THE DATA
STEP 3
STEP 4
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HOW TO CREATE REPORTS IN LOOKER STUDIO

• Looker Studio offers two approaches for
  reporting a complete setup requiring admin-level
  access and a lightweight solution for general
  insights.
• Option 1 In-Depth Looker Studio Report
• Create a New Channel Group in GA4
• 2. Prioritize the New Channel
• 3. Visualize Data in Looker Studio
• Option 2 Lightweight Looker Studio Report
• If you dont have admin-level access
• Apply a regex-based filter directly within Looker
  Studio for specific charts or tables.
• This allows you to cycle through LLM traffic for
  different time periods without needing advanced
  setup.

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ENHANCING REPORTS FOR STAKEHOLDERS

• Once your reports are set up, customize them
  with
• Color Schemes Use client branding for
  professional presentations.
• Additional Metrics Add bounce rates, conversion
  data, or user engagement for deeper insights.
• Comparative Analysis Compare LLM-driven traffic
  to traditional search engine traffic to identify
  trends.

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WHY THIS MATTERS FOR THE FUTURE OF SEO

• The rise of LLMs is revolutionizing how users
  access and engage with information. By setting up
  tracking systems now, you ensure your strategies
  are future-proof.
• Stay Competitive Adapt to the evolving search
  ecosystem by aligning your content with AI
  trends.
• Optimize for Discoverability Use LLM-driven
  insights to refine your keywords, improve content
  relevance, and enhance user experience.
• Drive Data-Driven Decisions Leverage segmented
  LLM data to make informed decisions about content
  and marketing strategies.

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CONCLUSION
As AI continues to transform the digital
landscape, tracking and segmenting LLM traffic in
GA4 and Looker Studio is no longer optional.
These tools empower marketers to analyze
AI-driven engagement, refine their SEO
strategies, and stay ahead in an ever-evolving
online ecosystem. Start by setting up GA4
Explore reports for routine analysis and Looker
Studio dashboards for detailed insights. By
understanding how LLMs impact your website
traffic, youll be better positioned to meet the
needs of your audience and adapt to the future of
search.
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CONTACT US
Email id contact_at_brainlyhood.com Phone No
92094 93422
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