Ads4Seo CSS Shopping ads on Google

1
Ads4Seo CSS
Shopping ads on Google
2
About Ads4Seo CSS
Following a European Commission ruling, Google
introduced its CSS Partner program to promote
Comparison Shopping Services (CSS) and encourage
market competition in Europe. Agencies and
merchants benefit from a 20 cost-per-click (CPC)
discount on Google Shopping by running their ads
through Ads4Seo CSS. As one of Europes leading
CSS providers, Ads4Seo offers this service across
Europe, including Switzerland and the UK.
How does it work?
To run Shopping ads on Google, you need both a
Merchant Center account and a Google Ads
account. A Merchant Center account is exclusively
provided by a CSS (such as Google Shopping,
Ads4Seo, etc.). Only a CSS can display Shopping
ads and free listings on Google.
Ads4Seo provides a Merchant Center account
identical to Google Shopping. Additionally, you
can transfer an existing Merchant Center account
to Ads4Seo seamlessly.
3
How CSS Models Ensure Profitability
Each CSS ensures profitability through various
pricing models. For For instance, Google Shopping
applies a margin, which is deducted from the bids
placed by merchants (as illustrated below).
Source Google Shopping CSS FAQ Ads4Seo charges
only a fixed monthly or annual fee. Ads4Seo CSS
does not take any margin, ensuring that 100 of
your budget is allocated to your Shopping
campaigns. What does this mean? For example,
consider a bid with a value of 1.
Bid 1
Bid 1
Google margin 20
Ads4Seo margin
Actual bid 0.80
Actual bid 1
Shopping ads 20 more competitive
4
What are the advantages for you?
Save Money and Boost ROAS Maximize your Return
On Ad Spend (ROAS) by driving traffic to your
Shopping ads more efficiently with more
competitive bids. Transparent and Competitive
Pricing Our offer is among the most competitive
on the market, with no hidden costs or fees. We
do not take a share of your earnings. Full
Control Over Your Campaigns With our
self-service CSS, you have complete control over
your product feed and campaigns. You can either
request a new Ads4Seo Merchant Center or transfer
your existing one to Ads4Seo CSS. Enhanced
Campaign Visibility New CSS campaigns can run
alongside existing Shopping campaigns, doubling
their visibility on the same search. Google
ensures you wont bid against yourself
automatically. Ads4Seo CSS is A CSS Premium
Partner and Google Premier Partner Fully
independent. Trusted by Over 500 agencies. More
than 2,000 e-commerce companies. Performance
Highlights 500,000 daily clicks. 100 million
products managed. 350 million in advertising
spend. Customer Benefits Premium
support. Flexible pricing plans with monthly or
annual billing. Cancel anytime with no commitment.
5
Your Ads4Seo CSS Setup
When you sign up, we will request the IDs of the
Google Ads account(s) you wish to use to take
advantage of the CPC discount. If you are
transferring an existing Merchant Center, we will
also need its ID along with the ID of the Google
Ads account. We will then create your Merchant
Center account within the Merchant Center
operated by Ads4Seo CSS and link it to your
selected Google Ads account(s) in just seconds,
or we will initiate the transfer of your existing
Merchant Center. With our self-service solution,
you can independently create and manage
CSS-approved Google Shopping campaigns using the
standard setup, which includes uploading your
product feed.
Eligible Countries for Googles CPC Discount
You can run Shopping ads in the listed countries
while taking advantage of the CPC discount,
regardless of where the merchant's business is
located. If However, if you run ads outside of
these countries, the CPC discount is not
available, as CSS operates solely within Europe.
6
Why Choose Ads4Seo CSS?

• Competitive Pricing Benefit from a fixed monthly
  or annual fee with no hidden costs or margins,
  ensuring your budget is fully utilized for your
  campaigns.
• Proven Performance With over 500,000 daily
  clicks and more than 100 million products
  managed, Ads4Seo has a strong track record of
  delivering results.
• Expert Support Access premium support to assist
  you with your campaigns and address any questions
  or concerns.
• Self-Service Flexibility Enjoy complete control
  over your product feed and campaigns with our
  user-friendly self-service platform.
• Easy Setup and Management Quickly create and
  manage CSS-approved Google Shopping campaigns,
  including seamless product feed uploads.
• Established Partnerships As a CSS Premium
  Partner and Google Premier Partner, Ads4Seo is
  recognised for its reliability and expertise in
  the market.
• No Bidding Against Yourself Google automatically
  prevents you from bidding against your own
  campaigns, maximising your advertising efficiency.

7
Frequently Asked Question
How Does the 20 CPC Discount Work? The 20 CPC
discount is automatically applied to your Google
auctions. This means that a bid of 0.80 through
your Ads4Seo CSS campaign is equivalent to a bid
of 1.00 through a standard Google Shopping
campaign. With increased bidding power, you can
participate in more auctions, achieve higher ad
positions, and receive more clicks at lower
costs. What If I Use Performance Max
Campaigns? CSS Shopping campaigns managed by
Performance Max (PMax) also benefit from the CPC
discount. Can I Transfer an Existing Merchant
Center to Ads4Seo CSS? Yes, you can. All your
existing Shopping campaigns will continue running
with Ads4Seo CSS, so you do not need to make any
changes. Where Can I See the CPC Discount? The
CPC discount provides a bidding advantage tied to
a different pricing model that Ads4Seo offers
compared to Google Shopping. If you switch from
Google Shopping to Ads4Seo CSS, you can expect to
win more auctions, achieve better placements, and
gain greater visibility for your Shopping
ads. Does the CSS Setup Affect Existing Account
Settings in Google Ads? The CSS setup does not
alter any of your Google Ads account settings or
functionalities.
8
Frequently Asked Question

• What Will the CSS Label Show in Google Shopping?
• CSS Shopping ads will display the By Ads4Seo
  label because the Merchant Center account is
  automatically linked with the official CSS
  Partner (Ads4Seo in this case).
• How Much Does Ads4Seo CSS Cost?
• We offer a very competitive price of 29 per
  month for each Merchant Center account.
• With our annual billing option, you can save 20
  upfront, making us one of the most affordable CSS
  providers on the market.
• Is Is There a Binding Period?
• You can unsubscribe at any time without any
  binding commitment.
• For more information, the rest of our FAQ is
  available on our website.