Ultra Luxury Apartment in Gurugram at Signature Global DE-Luxe DXP

1
SIGNATURE GLOBAL
Signature Global Dwarka Expressway Pre Post
Launch, Media Plan
2
CAMPAIGN DETAILS

• SG Dwarka Expressway Pre Post Launch Media
  Plan
• Targeted Location Gurgaon 50km
• Targeted Audience Male Female
• Targeted Age Group 35 to 60

3
TARGETED PLATFORMS ADS
Platform Objective Ad Type Format
Google Lead Gen Lead / Sign-up Search Ads Responsive Display Ads Display Ads
Google Brand Awareness Brand awareness reach/ Website Tra?c Search Ads Responsive Display Ads Display Ads
YouTube Brand Awareness In-Stream Ads True View Stream AdsNon Skippable
Facebook Instagram Lead Gen Leads/ Brand consideration Image/ Video Ads Carousel Ads
Facebook Instagram Brand Awareness Reach/Eng/Brand/ Video Views Image/ Video Ads Carousel Ads
Platform Objective Ad type
Formats
4
TARGETED PLATFORMS ADS
Platform Objective Ad type
Formats
Platform Objective Ad Type Format
DV360 Awareness Brand Awareness/Reach Image/Video Ads
TOI Geo Road Block ET Web Mobile Impact Geo Targeted Awareness Brand Awareness/Reach Image Ads
LinkedIn Awareness / Lead Generation Lead Generation/Brand Awareness/Reach Image/ Video Ads Carousel Ads
OTT Awareness Brand Awareness/Reach Video Ads
TIL Sustenance Awareness Brand Awareness/Reach Image Ads
5
Responsive Display ads
They automatically adjusts its size, appearance,
and format at any Ad space available on Google
display network. They are considered Default Ads
of Google with description and business logo
6
Video ads (Google and Youtube)
Non-Skippable ads Similar to the in-stream ad
format but are a maximum of twenty seconds in
duration and cannot be skipped by viewers. The
format is perfect for distributing a short,
punchy message, and advertisers are charged via
cost-per-thousand impressions bidding. Non
Skippable In-Stream ads
7
Carousel ads (Facebook, Instagram, and Linkedin)

• Facebook Carousel Ads allow you to showcase 2-10
  images or videos within a single ad- each with
  its own external link.
• You can highlight di?erent products, showcase
  speci?c details about one product, service or
  promotion, or tell a story about your brand that
  develops across each carousel card.
• Carousel ads are bene?cial in
• If you want to show o? multiple products
• If you want to highlight the features of a single
  product
• If you want people to actively engage.

8
Facebook
Instagram
Linkedin
9
LinkedIn Sponsor Message
VIDEO
STATIC
CAROUSEL
10
Roadblock Ads
Roadblock ads are designed to capture the user's
attention and create a strong brand impact by
completely covering the content they initially
came to view. They often appear as large banners,
interstitial ads, or overlays.
11
TOI Rest of Website Ads
12
Image/banner Ads

• These are expandable ads. Expands to larger view
  once you click on it.

13
FACEBOOK TARGET INTERESTS
Emaar Properties Expensive Taste (band) Godrej
Properties Limited House (property) Land and
houses (property) Luxury Luxury Lifestyle
(website) Real property (property) Residential
area (property) Return on investment
(investing) The House of Luxury Investor
(investing) Property finder (property) Property
investing (investing) Real estate
(industry) Investment (business finance)

• People in India who prefer high-value goods
• Frequent international travellers
• Business Owners
• Business and finance
• Business decision maker titles and interests
• Business decision makers
• Business Partner
• Chief financial officer
• Co Owner
• Director (business)
• Partner
• VP of Sales Marketing
• Luxury goods (retail)

• Chairman Managing Director
• Co-Founder and COO
• Founder and Managing Director
• Founder, Director, CEO
• Founder/Manager
• Owner and CEO
• Owner and Founder
• Owner/Manager/CEO
• Apartment (property)
• Apartment List (property)
• Business class (air travel)
• Executive director
• Marketing Director
• Owner

14
TARGETED KEYWORDS
Category Keywords
SG Dwarka Expressway, GURUGRAM new launch projects in gurgaon
SG Dwarka Expressway, GURUGRAM new residential projects in gurgaon
SG Dwarka Expressway, GURUGRAM under construction projects in gurgaon
SG Dwarka Expressway, GURUGRAM new residential projects in gurugram
SG Dwarka Expressway, GURUGRAM upcoming projects on dwarka expressway
SG Dwarka Expressway, GURUGRAM new flats in gurgaon
SG Dwarka Expressway, GURUGRAM gurgaon new flats
SG Dwarka Expressway, GURUGRAM upcoming residential projects in gurgaon
SG Dwarka Expressway, GURUGRAM pre launch residential projects in gurgaon
SG Dwarka Expressway, GURUGRAM new launch residential projects in gurgaon
SG Dwarka Expressway, GURUGRAM best residential projects in gurgaon
SG Dwarka Expressway, GURUGRAM new housing project in gurgaon
SG Dwarka Expressway, GURUGRAM upcoming low rise projects in gurgaon
These keywords are just for reference purpose.
Actual campaign will consist detailed research on
keywords.
15
TARGETED KEYWORDS
Category Keywords
SG Dwarka Expressway, GURUGRAM new launch projects in dwarka expressway
SG Dwarka Expressway, GURUGRAM best projects in gurgaon
SG Dwarka Expressway, GURUGRAM upcoming housing projects in gurgaon
SG Dwarka Expressway, GURUGRAM upcoming real estate projects in gurgaon
SG Dwarka Expressway, GURUGRAM upcoming luxury projects in gurgaon
SG Dwarka Expressway, GURUGRAM best residential apartments in gurgaon
SG Dwarka Expressway, GURUGRAM new upcoming projects on dwarka expressway
SG Dwarka Expressway, GURUGRAM best upcoming projects in gurgaon
SG Dwarka Expressway, GURUGRAM best upcoming residential projects in gurgaon
SG Dwarka Expressway, GURUGRAM 3 bhk flats in new gurgaon
SG Dwarka Expressway, GURUGRAM upcoming flats in gurgaon
SG Dwarka Expressway, GURUGRAM upcoming residential projects in dwarka expressway
SG Dwarka Expressway, GURUGRAM upcoming apartments in gurgaon
upcoming residential projects on dwarka expressway
upcoming residential projects
These keywords are just for reference purpose.
Actual campaign will consist detailed research on
keywords.
16
PRE LAUNCH MEDIA PLAN
17
BUDGET
Type of Location Total Budget
SG Dwarka Expressway Pre Launch Plan 5 Lac
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BUDGET DISTRIBUTION
Project Name Platform Objective Amount
SG Dwarka Expressway Pre Launch Plan YouTube Brand Awareness 1 Lakh
SG Dwarka Expressway Pre Launch Plan Facebook Instagram Brand Awareness 1 Lakh
SG Dwarka Expressway Pre Launch Plan LinkedIn Brand Awareness 50K
SG Dwarka Expressway Pre Launch Plan Google Search Ads Brand Awareness 1 Lakh
SG Dwarka Expressway Pre Launch Plan DV360 Brand Awareness 1.5 Lakh
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GOOGLE MATRIX
Ads Type Est. Impression Est. Clicks Est. CPC Est. Leads Budget
Search 22,516 - 37,033 1351 - 2222 ?45 - ?74 6 1 Lakh
Total 100,000 100,000 100,000 100,000 100,000
The nos. provided are just estimated nos. and may
vary depending upon the market scenario
20
YOUTUBE MATRIX
Ads Type Est. Impression Avg. CPM Budget
Youtube 84,746,330 - 147,124,716 ?67.97 - ?118 1 Lakh
Total 100,000 100,000 100,000
The nos. provided are just estimated nos. and may
vary depending upon the market scenario
21
DV360 MATRIX
Ads Type Est. Reach Est. Impression Est. Click Est. CPM Budget
Display Ads 2,50,000 12,50,000 2500 ? 120.00 1.5 Lakh
Total Total 150,000 150,000 150,000 150,000
The nos. provided are just estimated nos. and
may vary depending upon the market scenario
22
FACEBOOK MATRIX
Ads Type Est. Reach Est. Impression Est. Click Est. CPM Est. CTR Budget
Brand Awareness 439K-1.3M 2,000,000 - 5,000,000 4000 - 10,000 ?20 - ?50 0.20 1 Lakh
Total 100,000 100,000 100,000 100,000 100,000
Result Type - Leads The nos. provided are just
estimated nos. and may vary depending upon the
market scenario
23
LINKEDIN MATRIX
Ads Type Est. Reach Est. Impression Est. Click Est. CPM Est. CTR Budget
Brand Awareness 34,000 - 140,000 15,625 - 22,727 125 - 181 ?2200 - ?3200 0.80 50 K
Total 50,000 50,000 50,000 50,000 50,000
The nos. provided are just estimated nos. and may
vary depending upon the market scenario
24
POST LAUNCH Awareness Media Plan
45 Days
25
BUDGET
Type of Location Total Budget
SG Dwarka Expressway Post Launch Plan (45Days) 4,210,000
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BUDGET DISTRIBUTION
Project Name Platform Objective Amount
SG Dwarka Expressway Post Launch Plan (45 Days) YouTube Brand Awareness 2 Lakh
SG Dwarka Expressway Post Launch Plan (45 Days) Facebook Instagram Brand Awareness 3.5 Lakh
SG Dwarka Expressway Post Launch Plan (45 Days) LinkedIn Brand Awareness 3 Lakh
SG Dwarka Expressway Post Launch Plan (45 Days) Google Search Ads Brand Awareness 1 Lakh
SG Dwarka Expressway Post Launch Plan (45 Days) DV360 Brand Awareness 5 Lakh
SG Dwarka Expressway Post Launch Plan (45 Days) ET TOI Sustanence Brand Awareness 3 Lakh
SG Dwarka Expressway Post Launch Plan (45 Days) ET TOI Road Block (Road Block is for 1 Day) Brand Awareness 6.6 Lakh
OTT 18 Lakh
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OTT Platforms MATRIX
Ads Type Platform Est. Impression Est. Clicks Est. Views Planned Reach Budget
Video Inventory - 20s Non Skippable Zee5 26,66,667 5,333 16,00,000 8,88,889 4,00,000
Video Inventory - 20s Non Skippable Voot 15,62,500 5,469 9,37,500 5,20,833 4,00,000
Video Inventory - 20s Non Skippable MX Player 15,15,152 6,061 11,36,364 5,05,051 4,00,000
Video Inventory - 20s Non Skippable Jio Cinemas 23,43,750 8,203 14,06,250 7,81,250 6,00,000
Total 18,00,000 18,00,000 18,00,000 18,00,000 18,00,000
The nos. provided are just estimated nos. and may
vary depending upon the market scenario
28
GOOGLE MATRIX
Ads Type Est. Impression Est. Clicks Est. CPC Est. CTR Budget
Search 21,633 - 29,233 1298 - 1754 ?57 - ?77 6 1 Lakh
Total 100,000 100,000 100,000 100,000 100,000
The nos. provided are just estimated nos. and may
vary depending upon the market scenario
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YOUTUBE MATRIX
Ads Type Est. Impression Avg. CPM Budget
Youtube 1,694,915 - 2942474 ?67.97 - ?118 2 Lakh
Total 200,000 200,000 200,000
The nos. provided are just estimated nos. and may
vary depending upon the market scenario
30
DV360 MATRIX
Ads Type Est. Reach Est. Impression Est. Click Est. CPM Budget
Display Ads 6,66,667 33,33,333 8333 ? 120.00 4 Lakh
Display Ads Remarketing Remarketing Remarketing Remarketing 1 Lakh
Total 500,000 500,000 500,000 500,000
The nos. provided are just estimated nos. and
may vary depending upon the market scenario
31
FACEBOOK MATRIX
Ads Type Est. Reach Est. Impression Est. Click Est. CPM Est. CTR Budget
Brand Awareness 439K-1.3M 6,000,000 - 15,000,000 12000 - 30000 ?20 - ?50 0.20 3 Lakh
REMARKETING REMARKETING REMARKETING REMARKETING REMARKETING REMARKETING 50 K
Total 350000 350000 350000 350000 350000
The nos. provided are just estimated nos. and
may vary depending upon the market scenario
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LINKEDIN MATRIX
Ads Type Est. Reach Est. Impression Est. Click Est. CPM Est. CTR Budget
Brand Awareness 34,000 - 140,000 93,750 - 136,363 750 - 1,090 ?2200 - ?3200 0.80 3 Lakh
Total 300,000 300,000 300,000 300,000 300,000
The nos. provided are just estimated nos. and may
vary depending upon the market scenario
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ROAD BLOCK DELHI/NCR
Package Name Platform Portal Section Innovation Imp (Mn) MRP
TOI - Geo Roadblock Web TOI Home Page Double Expando Skin 4.6 ?4,60,000.00
TOI - Geo Roadblock Web TOI ROS (excl. PTG Business) Billboard Skin Mrec 4.6 ?4,60,000.00
TOI - Geo Roadblock MWeb TOI HP ROS (excl. PTG Business) Mrec PPD Bottom banner 4.6 ?4,60,000.00
TOI - Geo Roadblock AMP TOI HP ROS Mrec Top Banner Bottom banner 4.6 ?4,60,000.00
TOI - Geo Roadblock App TOI HP ROS (excl. PTG Business) Mrec 4.6 ?4,60,000.00
TOI - Geo Roadblock App TOI ROS (excl. PTG Business) Bottom banner 4.6 ?4,60,000.00
ET Web Mobile Impact - Geo Targeted Web ET HP ROS PPD Skin ATF Mrec 1.8 ?2,00,000.00
ET Web Mobile Impact - Geo Targeted Mweb ET HP ROS PPD Bottom Overlay ATF Mrec 1.8 ?2,00,000.00
ET Web Mobile Impact - Geo Targeted AMP App ET HP ROS Top Banner Bottom Overlay ATF Mrec 1.8 ?2,00,000.00
ET Web Mobile Impact - Geo Targeted App ET Market HP ROS Top Banner Bottom Overlay ATF Mrec 1.8 ?2,00,000.00
The nos. provided are just estimated nos. and may
vary depending upon the market scenario
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TIL Sustenance Media Plan
Targeting Position Ad Unit Buy Type Deliverables Estimated Impressions Estimated CPM CTR Net Total INR
Delhi NCR -Across TIL Desktop, App and Mweb Standard Banners-audience Targetted CPM Impressions 1.13 Mn ?132.00 0.15-0.2 ?1,50,000.00
Delhi NCR -Across TIL Mobile Interstitial Mobile CPM Impressions 750K ?200.00 0.15-0.2 ?1,50,000.00
The nos. provided are just estimated nos. and may
vary depending upon the market scenario
35
POST LAUNCH Lead Generation Media Plan
3 Months
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GOOGLE MATRIX
Ads Type Est. Impression Est. Clicks Est. Leads Est. CPL Est. CPC Est. CTR Budget
Search 280,883 - 396,816 16,853 - 23,809 398 - 544 2754 - 3867 63 - 89 6 15 Lakh
Display 6,250,000 - 16,666,600 31,250 - 83,333 391 - 524 953 - 1278 6 - 16 0.50 5 Lakh
Total 20,00000 20,00000 20,00000 20,00000 20,00000 20,00000 20,00000
The nos. provided are just estimated nos. and may
vary depending upon the market scenario
37
FACEBOOK MATRIX
Ads Type Est. Reach Est. Impression Est. Click Est. CTR Est. Leads Est. CPL Budget
Lead Generation 439K-1.3M 6,666,666 - 8,333,333 33,333 - 41,666 0.50 1250 - 1666 600 - 800 10 Lakh
Total 10,00000 10,00000 10,00000 10,00000 10,00000 10,00000
The nos. provided are just estimated nos. and
may vary depending upon the market scenario
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LINKEDIN MATRIX
Ads Type Est. Reach Est. Impression Est. Click Est. CTR Est. Leads Est. CPL Budget
Lead Generation 34,000 - 140,000 438,596 - 1,600,000 3,508 - 12,800 0.80 126 - 179 5578 - 7890 10 Lakh
Total 10,00000 10,00000 10,00000 10,00000 10,00000 10,00000
The nos. provided are just estimated nos. and
may vary depending upon the market scenario
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THANK YOU.