Mobile Advertising Trends

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Mobile Advertising Trends
James Bolte Writer at Bestinfo-log.com, made many
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• The mobile phone, which has now evolved into a
  Smartphone, has brought about a major change in
  the way businesses design their advertising and
  marketing activities.
• ad servingThis is the era where there is a rapid
  increase in the number of people buying products
  and services through their mobiles. Therefore,
  its advised that sellers concentrate more on
  mobile advertising marketing if they want to be
  successful in the markets.
• In light of all that, it wont be inappropriate
  to be focusing on the latest trends in the avenue
  of mobile advertising
• With the availability of technologies such as
  machine learning and artificial intelligence,
  more companies are expected to opt for mobile
  advertising campaigns.
• Even when mobile advertising is taken into
  consideration, businesses shall now give more
  importance to app-based advertising and
  marketing. The mobile web will take a backseat.

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• Advertising in the form of audio files, through
  podcasts, is projected to rise during the course
  of the next year.
• There will be a big surge, based on the location
  of customers for the mobile ads getting delivered
  to their smartphones.
• In addition, there are other further trends
  regarding mobile advertising as follows.
• It is anticipated that there will be a marked
  decline in advertising for desktop users, for
  obvious reasons. The emphasis is now going to be
  on ads compatible with smartphones.
• It has been forecast that advertisers would not
  hesitate to pay out a huge amount of money for
  mobile video ads.
• Globally, mobile advertising spending is most
  likely to account for approximately one-third of
  the entire expenditure of all forms of
  advertising.

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• Owing to several privacy laws that have recently
  come into force, there is a decrease in the
  volume of data accessible to advertisers. But the
  positive side to this is that whatever data is
  available is highly relevant to sellers.
  Companies are planning to modify the advertising
  strategies accordingly.
• Instant messenger services like WhatsApp would
  become the major platforms for mobile advertising
  campaigns.
• The aspect of customized advertising has now
  attained more significance than ever before.
  Consumers are seeking personalized interactions
  with businesses. Hence, companies are making use
  of in-app advertising formats to gain details
  about the choices of potential clients. With
  this, the process of designing and delivering
  customized ads has become simplified.
• This can be treated as a continuation of the
  previous point. Businesses would now pay more
  attention to understanding the variations in
  consumer behavior, on varied online platforms.
  This knowledge is going to be extremely helpful
  for companies in delivering the right ads at the
  most appropriate times.

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• The usage of native ads is anticipated to become
  more extensive and this is unsurprising. The
  native ads are the ones that reach the correct
  user-profiles and this increases the chances of
  the prospects getting converted into actual
  customers. Also, these ads are non-intrusive, in
  the sense that they dont attempt to persuade the
  users to make decisions on the spot. Consumers
  prefer such interactions.
• Along with the growth in mobile advertising,
  there will likely be a rise in related online
  frauds, too. In this context, companies have to
  be doubly cautious. Businesses would be
  relatively safer by utilizing the services of
  professionals who would be able to identify
  whether or not the clicks and installs are
  genuine.
• There is no denying the fact that the popularity
  of Facebook is still intact. But, many users now
  are also using Instagram, Twitter, YouTube, and
  Snapchat. So, advertisers need to expand their
  scope of operations in a manner to cover all the
  above platforms.

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