Testimonial Advertising Explained: Definition & Strategy

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What is Testimonial Advertising, and how does it
works?
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All You Need To About Testimonial Advertising
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All You Need to Know
Testimonial advertising is very simple to
understand. It is basically using testimonials in
your marketing strategies by featuring satisfied
customer reviews, experiences, feedback, and
stories.
So, in a way testimonial advertising is the art
of using the power of social proof in the form of
customer experience to promote products and
services.
And this is where social proof plays a big role
since it can show that customers trust you more
than your competitors for solid reasons. And
these reasons in turn can encourage other leads
to do business with you.
3
How It Differs from Traditional Advertising
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Traditional advertising relies on advertising
copy which tends to largely be overused, old,
and highly promotional. Consumers can see through
this type of content and ignore or skip it just
because they will think of it as annoying
ads. But testimonial ads and testimonial
commercials leverage user-generated content and
third-party endorsements.
4
Types of Testimonials Used in Marketing
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Businesses use customer reviews, influencer
endorsements, and case studies to build trust and
credibility.
Video Testimonials These are short videos in
which a customer shares their positive experience
with a product, service, or brand.
Text Reviews and Ratings Their popularity stems
from the fact that its easy to just type out and
put your thoughts down with the option to re-edit
it after.
Social Media Shoutouts These are when your users
or customers post about your brand, product, or
service and shout you out on their profiles and
to their followers.
5
The Role of Testimonial Advertising in Modern
Marketing
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Building Trust and Credibility When people with
actual opinions consistently talk positively
about a businesss product or service, it can
build better trust and credibility. Increasing
Conversions and Sales 72 of consumers will
convert to customers only after reading a
positive review. Featuring testimonials on sales
pages can increase conversions by 34. Enhancing
Brand Reputation Most of the time when someone
leaves a bad review they are just looking for an
apology from the business. And it does not help
that people are more likely to leave a bad review
than a positive one.
6
Examples of Testimonial Advertising in Action
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Brands showcase video reviews, celebrity
shoutouts, and user-generated content to
influence potential buyers.
GrowSurf GrowSurf is a referral platform that
helps software companies build referral programs
into their tools to reward customers.
Grammarly Grammarly has long been used in a
professional setting by corporate employees and
office workers.
IDK Culinary Experiences IDK has established
itself as one of the best Indian catering
services for upscale parties and events in the SF
Bay area.
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Conclusion
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• You can actually get started for free and within
  minutes by using a testimonial collection tool
  like Feedspace. Just head over to our imports
  page to directly import from a leading customer
  review site or create an account, build a
  testimonial form, and start collecting
  testimonials today !
• Once you have even about ten solid ones in place
  you can easily start running testimonial ads. The
  ROI on testimonial advertising has proven to be
  great so far the past couple years. And it is
  only going to grow. Are you going to cash in on
  it now or wait until it is too late? Your choice.

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