SEO

1
Social Media
Optimization
2
Agenda
What is SEO?
Types of SEO
SEO Techniques
What is SE
Types of SE
Effective SEO Strategies
How Does a SE Work?
3
What is SEO?
?? SEO (Search Engine Optimization) is the
practice of optimizing websites to rank higher on
search engines and attract organic traffic. ?? It
helps improve visibility, credibility, and user
experience. ?? SEO involves technical and
content-related strategies.
4
What is SE (Search Engine)?
?? A Search Engine (SE) is an online tool that
helps users find relevant information by
searching keywords. ?? SEs use algorithms to
index, rank, and display web pages.
5
Types of Search Engines
1?? Crawler-Based Search Engines Google, Bing
(Use bots to scan and index web pages) 2??
Human-Powered Directories DMOZ, Yahoo Directory
(Manually reviewed by humans) 3?? Hybrid Search
Engines Yahoo (Combines both crawler-based
directory-based methods) 4?? Meta Search Engines
Dogpile, MetaCrawler (Fetches results from
multiple SEs)
6
How Does a Search Engine Work?
1?? Crawling SE bots (spiders) scan and collect
data from websites. 2?? Indexing Collected data
is stored in SEs database. 3?? Ranking Search
engines rank web pages based on relevance,
authority, and user experience. 4?? Displaying
Results Users see ranked pages based on their
query.
7
Types of SEO
?? On-Page SEO Optimizing content, meta tags,
images, and URLs. ?? Off-Page SEO Building
backlinks, social signals, and domain
authority. ?? Technical SEO Improving site
structure, speed, and mobile responsiveness. ??
Local SEO Optimizing for location-based
searches (Google My Business). ?? E-commerce SEO
Optimizing product pages for online stores.
8
Tools for SEO
?? Google Search Console ?? Google Analytics ??
Ahrefs ?? SEMrush ?? Moz ?? Yoast SEO (for
WordPress)
9
91 8007122500 info_at_optimizedinfotech.com Paud
Road, Kothrud Pune 411038.