Social Proof: The Key to Selling More Online Courses

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How to Increase Online Course Sales with Social
Proof?
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All About Online Sales Social Proofs
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All You Need to Know
Credibility and authenticity are the two key
factors that turn a potential student into a
loyal one. Selling online courses is difficult
enough with the high competitor rate and
innumerable optionshow do you stand out from
your competitors then?
The answer is simple Social Proof. Social proof
is the psychological phenomenon that encourages
viewers to do what other people are already
doing. Using social proof in different ways, you
can easily convince potential customers to sign
up for your online course.
In this PDF, well explore how social proof and
course testimonials can amplify your sales with
different strategies.
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Creating a 'Wall of Love' for Your Course
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A wall of love is an excellent way to
collectively showcase the reviews and
testimonials you collected from your students. It
is commonly used by innumerable e-commerce
businesses that function primarily through online
platforms. Using a wall of love can help your
potential students realize how your course has
impacted the lives of your students in a positive
way. It is also known as a testimonial
wall. Want to see real results? Check out this
case study on how they used reviews as social
proof.??
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What are the Best Ways to Request Testimonials
From Students?
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The very first step you must take is to request
testimonials from your students. Knowing when to
ask for a testimonial is just as important as
knowing what to ask.
Timing matters Asking right after they have
expressed a positive view or after they have
successfully completed the course can be
incredibly helpful. Personalization This
request fosters a sense of community and shows
your dedication towards providing students with
positive experiences. Channel Choose your
channel of comm. wisely. If your respondent is
comfortable responding over text, ask for a
review over text.
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Displaying Testimonials Effectively on the
Landing Page
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The testimonials and reviews you collect can be
used on Landing pages and sales pages too. Using
a tool like Feedspace can allow you to create a
widget that you can embed in your website in
minimal steps. Put them in places on your landing
page where it is immediately visible. Video
testimonials Testimonials in any format can be
incredibly effective in brining in increased
enrollments. Case studies Shows how your course
positively impacted students lives or helped
them develop a skill or solve a problem or deepen
their understanding of the subject. Celebrity/Indu
stry Expert endorsements A household name that
endorses your course can significantly boost your
and your courses integrity.
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2 Ways You Can Utilize Content Generated By Your
Students
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We have compiled a list of questions and divided
them into different categories based on the areas
you want reviews in. Lets take a look at them.

• Social media
• Motivate students to share their experience on
  social media. They can share a review or you can
  make it engaging and fun by creating a hashtag or
  a contest. Social media can be a great way to
  showcase your course content, engage with
  students and establish an identity for yourself.

2 Success stories Highlight students success
stories in your marketing campaigns. Show your
potential students how your course has impacted
students that have enrolled for your course. You
can get your students insights about how the
course helped them achieve their goals.
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Conclusion
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We hope that these 9 effective strategies for
increasing sales with social proof prove to be
incredibly useful for your online courses. Course
testimonials (in video, audio and text format)
are your best bet at increasing enrollments and
helping students achieve their goals. To simplify
collecting testimonials and proudly displaying
them on your website, consider a tool like
Feedspace. Its simple navigation makes
collecting testimonials from students feel like a
walk in the park. Import reviews from top 20
websites and create your Wall of Love to show off
your success!
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Get In Touch With Us
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support_at_feedspace.io www.feedspace.io
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