The Ethics of Martech: Balancing Personalization and Privacy

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THE ETHICS OF MARTECH BALANCING PERSONALIZATION
AND PRIVACY
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TABLE OF CONTENT

• The Role of data in personalization
• Balancing personalization and privacy

• Introduction
• Ethical Dilemma
• Legal Landscape
• Conclusion

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INTRODUCTION
The digital-first environment necessitates
Martech as a fundamental tool that businesses
need to create personalized customer experiences.
The evolution of advanced data collection raises
both privacy protection challenges and business
ethics concerns for marketers.
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