Salesforce Marketing Cloud Training in Chennai | Visualpath

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Getting Started with Salesforce Marketing Cloud
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What is Salesforce Marketing Cloud?

• Overview of the platform
• Cloud-based digital marketing solution
• Supports multi-channel campaigns Email, SMS,
  Social, Web
• Built for personalization and automation

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Key Benefits of Marketing Cloud

• Unified customer view across platforms
• Automated customer journeys
• Real-time engagement and analytics
• Scalable for businesses of all sizes

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Core Studios Builders Overview

• Email Studio Create and send personalized
  emails
• Journey Builder Automate customer journeys
• Audience Builder Segment and target audiences
• Content Builder Centralized content management
• Analytics Builder Track performance metrics

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The Customer Journey in Action

• Brief case or scenario of a customer journey
• How Marketing Cloud connects touchpoints
• Visual of a sample journey using Journey Builder

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Getting Started Step-by-Step

• Define goals and audiences
• Set up users and roles
• Connect data sources
• Create content in Content Builder
• Launch first email or journey
• Monitor analytics

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Best Practices for Beginners

• Keep data clean and updated
• Start small, then scale
• A/B test campaigns
• Personalize whenever possible
• Use analytics to improve performance

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Wrap-Up Next Steps

• Content
• Recap key takeaways
• Suggested learning paths Trailhead,
  certifications
• QA or contact info
• Call to action Try building your first campaign

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Contact

• Cybersecurity
• Address- Flat no 205, 2nd Floor,
• Nilgiri Block, Aditya Enclave,
• Ameerpet, Hyderabad-1 
• Ph. No 91-7032290546 
• Visit www.visualpath.in 
• E-Mail online_at_visualpath.in

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• THANK YOU Visit
  www.visualpath.in

91-7032290546