WhatsApp is A Fantastic Lead Generation

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Welcome to
Why WhatsApp is A Fantastic Lead Generation
Eighty-two percent of consumers desire prompt
answers to their questions when interacting with
a brand online, per a recent Business2Community
study. According to Business Insider, chatbots
will save businesses in the retail, finance, and
healthcare industries up to 11 billion by
2023! There are chatbots everywhere, and
WhatsApp is the most popular medium for creating
these automation flows. With more than 2 billion
users worldwide, it makes perfect sense to use
WhatsApp as one of your primary avenues for
communication, support, and content delivery.
Potential clients are more receptive to your
messaging because they are already at ease in
this setting. Let's examine what makes WhatsApp
such a potent choice for lead generation,
customer interaction, chatbot automation, and
customer support. Unparalleled reach
As previously said, WhatsApp is currently the
most popular messaging program worldwide. Every
day, people of all demographics whatsapp lead
exchange billions of messages. According to a
German research, roughly 63 of WhatsApp users
use the app every day, which is a lot higher than
the 13 of users who use Instagram. These
figures suggest that WhatsApp has become a
necessary tool for texting. Messaging a business
via WhatsApp feels more natural than sending an
email or calling a 1-800 number. WhatsApp is the
greatest way to acquire critical or urgent
messages, such shipping updates or a delayed
trip, because of its extensive reach.
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Welcome to High alignment between user intent
and platform capabilities A Tyntec survey found
that most users would prefer to utilize WhatsApp
for tasks including appointment settings,
schedule delay updates, and delivery monitoring.
The WhatsApp Business API enables companies to
significantly cut down on the number of steps
required to do routine tasks and get closer to
conversion without ever leaving the chat window,
thanks to solution providers like
Karix. Additionally, by imposing a 24-hour
Session Messaging limit, the API incentivizes
companies to respond to incoming messages
promptly.
Automation and scalability According to
Autodesk research, chatbots can respond to about
half of customer inquiries. This automation can
handle several issues at once and operates
around-the-clock. This significantly reduces the
cost of hiring customer care representatives.
Additionally, it frees up human resources for use
in more intricate or subtle jobs that an
automated chat cannot perform.
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Welcome to Furthermore, you can program your
chatbot to open a ticket with all the specifics
of the user's issue when you use a platform like
the WhatsApp business API. This makes it much
simpler for a human agent to understand the
situation when they receive the ticket. WhatsApp
Lead Generation and Conversion Use Cases One of
the wonderful things about WhatsApp Business is
that all the conversations must be initiated by
the customer. This opt-in mentally move them one
step further along the journey to conversion
since they are engaging in the conversation
voluntarily. Let us talk about a few ideas for
how WhatsApp Business can be used to create deep
customer connections, generate new leads, and
convert them into paying customers. Automobiles
Nobody likes being cold-called at random times of
the day about a new car you might be interested
in. The WhatsApp Business API allows businesses
in the automotive space to reach out to potential
customers about new product launches in an
engaging and non-intrusive manner. A lot of your
potential buyers are most likely already using
WhatsApp regularly. By creating a series of
conversational flows that highlight the key
features of the vehicle, you can pique the
interest of potential buyers. If they proceed far
enough into the conversation and indicate enough
interest, you can offer them the option to
schedule a test-drive session within
WhatsApp. One of the major considerations
prospects have when they are looking for a
vehicle to buy is comparing the features of the
car theyre looking at to others on the market
Product X vs Product Y. This is where the
flexibility of WhatsApp as a platform shines
through you can easily send prospects product
comparison videos, FAQ documents, spec sheets,
and brochures over chat so they can go through
all the technical details they need to make an
informed buying decision. In addition, sending
them engaging videos which show the car in action
on different terrains and locations can really
solidify their vision of seeing themselves owning
and enjoying the vehicle. To reach out to as
many potential buyers as possible, you can target
your specific demographic with click-to-WhatsApp
ads on Facebook and Instagram.
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Welcome to Retail WhatsApp is a great tool to
improve conversion rates from the traffic you are
already generating through your website and your
social media platforms. Instead of asking people
to opt-in to an email newsletter or communicate
via a different third-party chatbot service, you
can just drive them to a WhatsApp conversation to
continue the conversation.
Within WhatsApp, it is much easier to gauge user
intent and gently nudge them towards conversion
by offering specific product links and product
guides. For example, if they are considering a
specific piece of furniture, you can send them
different finishing options to help them
visualize how it would look in their living room.
Additionally, you can send them detailed product
guides and images/videos of other customers using
the same or related products so they can make a
more informed decision. Send them links to buy
the product in question at the appropriate time
within the chat. If they so desire, give them the
option to speak to an expert who can answer any
other questions they may have before buying.
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Welcome to Finance
If you are a banking firm or a financial advisory
company, WhatsApp is a great platform to create
lasting customer relationships and offer priority
service to high-value clients. Business owners
are usually inundated with all kinds of
unsolicited emails offering them memberships to
exclusive clubs and top-secret advice that will
supposedly transform their businesses. The last
thing they need from you is another few emails in
their inbox which they wont even open, let alone
read. Instead, you could create a
click-to-WhatsApp campaign that targets business
owners and high- income individuals and offers
them no-fluff advice and answers to important
questions they have. You can ask them a series of
questions to gauge if they will be a good fit for
your service. Once they are vetted, you can
assign them a combination of automated chat flows
and a personal customer service rep that will be
available to answer their queries any time of the
day or night. WhatsApp messages have an open rate
of over 95 across the board (99 in some cases)
which in combination with all the other
advantages WhatsApp has over traditional channels
like SMS or email (automation, multimedia,
interactivity) makes it a frontrunner for any
lead generation or conversion campaigns you may
want to undertake. Whether it is answering a few
final doubts before the prospect clicks Buy or
impressing them with the spontaneity of your
customer service to turn them into repeat buyers,
WhatsApp Business is a must-have for brands who
want serious growth. I hope this article opens a
few new frontiers for you to consider with your
marketing campaigns.
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