Kindle Strategy in the 21st Century Second Edition: A Practical Strate

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Strategy in the 21st Century Second Edition A
Practical Strategic Management Process encounterin
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For most organizations, including many large,
growing, and profitable firms, strategic
management is still considered an option, even a
luxury. For the past 40 plus years executive
level attention has been focused on
functional management primarily in marketing,
finance, operations, and technology, and more
recently in digital transformation, data, and
expanding use of Artificial Intelligence.During
this time, the emphasis overwhelmingly centered
on making incremental improvements in systems and
processes, while recognition of the need for a
strategically aligned organization capable of
responding to disruptive events and accelerating
rates of change was not widespread. The latter
remained the province of forward-thinking
theorists, consultants, and leading-edge
corporations while the former was occupied by
organizations accustomed to incremental and
predictable rates of change in a slow-growing
economy.It is not that management in these
organizations consciously disregard the benefits
attributed to corporate strategy. In fact, all
too often they spend more time thinking about
strategy than on its execution, leading to a gap
in the system. Executives and managers in these
organizations are not averse to change, nor are
they unwilling to commit resources to developing
new approaches. Their hesitancy is more
often based on a healthy skepticism of the steady
stream of new conceptual models and theories
about strategy and strategic planning with scant
consideration for the often more complex
processes of strategy execution. With these
considerations in mind, this book is designed for
those sitting for certification, along with busy
executives, managers, owners, and professionals
that want to accept the challenge of strategic
management. In doing so they would like a
grounded understanding of strategic management a
practical approach to selecting, developing, and
implementing an appropriate strategy and a means
of implementing the strategic management process
in their organization. They want to be empowered
to take their organization to the highest level
of their aspirations, consistent with the
resources and capabilities of their organization
and its members.Two assumptions guided the
development of this second edition. First, there
is a need to understand the entire set of
processes necessary to develop, implement, and
maintain an effective organization strategy.
Until recently, strategy formulation has occupied
the attention of academics with little emphasis
on strategy implementation. This has reinforced
the tendency of consultants to focus on strategic
planning. Secondly, the proliferation of
literature, be it research-based or practitioner
distilled 8220wisom,8221is quite confusing to
strategy professionals let alone busy
executives.Strategy professionals need a robust
toolbox of models, tools, and techniques to call
upon when needed. Growing out of
strategy8217srich history of development comes a
wide range of tools and techniques strategy