Call of the Mall

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Call of the Mall

• Why Malls fear freedom
• I Brake for Meanderthals

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• Mall-as-community
• Mall Walkers
• backlash
• Free Speech?

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• Its the car or nothing
• Minorities?
• Settled case for two million dollars
• 50 problem with gang bangers
• 90 troublesome teens
• Fagin

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• We think of malls as being wholesome and
  all-American, but they are not uniformly so.
  Some are also snobbish, xenophobic, elitist.
  Hateful. But were still going to spend the day
  here.

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• City-Walking
• Eye level and below
• Cover about 300 feet per minute
• Eyes quickly move from side to side
• Older person more conscience of where feet are
• Children move their heads more (8 year olds spot
  cameras)
• Upper floors hidden in plain sight

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Shibuya Square
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• Meandering in the mall
• Smooth surface
• No obstacles or surprises
• No bicycles, taxis, career women storming past
  (only shoppers)
• No bad weather, crime (that we see), no spitters
  or cigarette-butt flickers, no dogs
• In the city men walk faster than women in the
  mall it is reversed
• More relaxed
• More conversation

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• Lost in the mall
• Dont ask for directions
• Maps stink
• Average study time 22 seconds
• Good map
• Horizontal like table top, waist level, symbols

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