Physical Activity across the East of England

1
Physical Activityacross the East of England

• Dr Roz Coombs
• Regional Physical Activity Coordinator
• East of England Public Health Directorate

2
Overview

• Regional physical activity co-ordinator role
• National perspective on physical activity
• National publications
• Treasury-led review on sport and PA
• PA research for 2012
• Regional perspective on physical activity
• BLF portfolio
• Natural England
• health-sport links
• mass participation
• active east and the way forward

3
Regional physical activity co-ordinator role
within the Public Health team

• to raise the profile of the role of PA in
  delivering the Public Health agenda across the
  Region
• to coordinate delivery of initiatives to promote
  PA via implementation of the Regions PA Framework
  Active East

4
National Perspective on physical activity (PA)

• Treasury-led review on sport and PA
• Consideration of a Global Network for Nutrition
  and PA
• Targeting PA through government drivers i.e.
  publications

5
Healthy Weight Healthy Lives building PA into
our lives

• Invest in Walking into Health campaign
• Invest 30 million in Healthy Towns
• Develop tool to allow parents to control
  sedentary games on-line time
• Review approach to PA, and Sport Englands role,
  to develop programmes to increase PA linked to
  2012 legacy
• Active England

HEALTHY WEIGHT, HEALTHY LIVES A CROSS-GOVERNMENT
STRATEGY FOR ENGLAND
6
East Region Projects

• Review of the evidence base for developing a
  health and PA participation legacy from 2012
• 2012 Health action plan
• Practical guidance document on commissioning
  effective PA interventions incl. how to on
  marketing PA healthy lifestyle initiatives to
  local communities (under consideration)

7
Regional Perspective on physical activity (PA)
partnership working

• Wellbeing in the East BLF portfolio of projects
• Inclusion of health and PA in Natural Englands
  regional strategy
• Walking the way to health initiative (WHI),
  region-wide
• Green exercise pilot, Lowestoft
• GP referral pilot, Thetford
• Continuation to promote link between health and
  sport
• England Athletics
• Badminton England / The FA
• Mass participation impact on continued levels
  of PA

8
Delivering PA across the region what
is coming up?

• quantitative analysis of population data for
  distinctiveness of region
• review of capacity to deliver PA across the East
  region
• Active East 3 years on
• creation of regional PA vision
• revision of Active East

9
Thank you for listeningWould a physical
activity bulletin be useful?Complete the form
on your chair and let me know

• Dr Roz CoombsT 01223 372515 M 07825
  733613
• E roz.coombs_at_dh.gsi.gov.uk