Title: Dirk India Private Limited
 1 Dirk India Private Limited 
 2In the year 2000 virtually no fly ash was being 
used in high quality concrete in India
  3Malhotra
Through lack of awareness?
Many of the World authorities on fly ash..
Mehta
Naik
And our own Professor Ravindra Dhir
Indian by birth and most started their academic 
 careers here in India 
 4Poor quality of Indian fly ashes? 
 5Lack of availability of fly ash? 
 6Lack of skills in the engineers?
Look around! High quality structures built 
despite a Poorly educated labour force 
 7You can have the..
Knowledge Material Availability Skill 
But.. 
 8CONFIDENCE 
 9Fly ash is used for concrete around the world  
some countries even import it for use in 
construction
They have the confidence in the product 
 10Suitable national standards Controlled sources of 
material Competent companies supplying Quality 
assured product 
 11In late 2000 Dirk India Private Ltd was set up to 
fulfil the needs of the Indian Construction 
Industry 
Since then 
 12About 5,00,000 m3 of concrete has been produced 
 containing Pozzocrete
Authorities such as M.S.R.D.C, CIDCO  
Irrigation Department allow quality assured fly 
ash in specifications 
The first ISI Standard Mark in India for 
flyash was awarded to DIRK 
 13So why the change in three years?
That little phrase.
.28 days strength 
 14We all know of the benefits in fresh concrete
Increased workability Better cohesion Reduction 
in heat 
 15But its the bit in the middle that has made The 
difference
The 28 day strength
Because Pozzocrete is sold to strict Quality 
standards, Engineers have learned that they can 
rely on achieving the strength When they want it 
 every time 
 16They can rely
Confidence.
The missing ingredient! 
 17?
DIRK India Private Ltd
x
Suitable national standards Controlled sources of 
material Competent companies supplying Quality 
assured product
?
?
? 
 18DIRK has offered Not only a quality assured 
product but full technical support in 
achieving the results that Consultants, 
Engineers and Builders need
To give them confidence to rely on Pozzocrete 
 19Some of the companies with confidence
ACC B G Shirke Dyckerhoff Widmann Duramix 
 Gammon India Hiranandani Kalpatru Group Lunkad 
Group RMC Readymix 
Larsen Toubro Lockandwala Patel 
Engineering Runwal Estates Shaporji Pallonji 
 Tarmac Valech Petron Kumar Builders 
 20Have confidence in DIRK
When you buy Pozzocrete you buy a promise 
 21DIRK  Confidence
Confidence  Utilisation
Utilisation  Benefit
Benefit to the natural environment Benefit to 
the built environment Benefit to all of us 
 22 Dirk India Private Limited