European Technology Platform Food for Life www'ciaa'be

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European Technology Platform Food for
Lifewww.ciaa.be

• Professor Roger Fenwick
• CEAF Project Conference and Information Day
• Kiev 9th February, 2006

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Rationale for an ETP

• An industry-led public-private partnership
  enabling all relevant stakeholders industry,
  SMEs, researchers, consumers, regulators, funding
  agencies, policymakers, opinion formers in key
  economic sectors to commit to working together
  over the long term to
• - identify the innovation challenge,
• - develop the necessary trans-national
  research programme, and
• - implement the results.
• A mechanism that directly addresses the European
  Paradox, the Lisbon and Barcelona Council
  Declarations and contributes to the strengthening
  of the European-wide innovation process.

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European Agro-Food Industry

• Largest manufacturing sector in the EU (13.6 in
  EU15),
• Turnover EU25 was 810 billion in 2004,
• Total exports in 2003 were 45 billion with a
  positive trade balance of 5.8 billion,
• Major employer with 4.1 million workers of which
  61 are in the SME sector,
• but
• Limited growth _at_ 1.9 .
• The ETP Food for Life seeks to promote effective
  innovation across the food animal, fish, plant
  chain.

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The Challenge

• Currently the EU lags behind
• the USA and Japan in
• transfer of knowledge- and technology.
• Given its current investment, by 2010 China will
  also
• be ahead of the EU.
• The emerging economies of India and Brazil are
  also investing heavily in ST, so that before too
  long..

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The Vision of theETP Food for Life www.ciaa.be

• An effective integration of strategically-focussed
  , trans-national, concerted research in the
  nutritional-, food- and consumer sciences and
  food chain management will deliver innovative,
  novel and improved food products for, and to,
  national, regional and global markets in line
  with consumer needs and expectations.
• These products, together with recommended changes
  in dietary regimes and lifestyles, will have a
  positive impact on public health and overall
  quality of life (adding life to years).
• Such targeted activities will support a
  successful and competitive pan-European agro-food
  industry having global business leadership
  securely based on economic growth, technology
  transfer, sustainable food production and
  consumer confidence.

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Research Areas of European Technology Platform
Food for Life www.ciaa.be
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Food and Health www.ciaa.be

• New and effective food-based strategies to
  optimise
• childrens growth and mental development,
• lean body mass in adults, prevention of obesity,
• immune function and mental performance, and
• healthy gastro-intestinal tract for improved
  wellbeing and resistance to disease.
• New and effective food-based strategies for
  reducing the risk of diet-related diseases, such
  as
• obesity,
• cardio-vascular disease,
• diabetes,
• arthritis,
• cancer, and
• osteoporosis.

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Food Quality and Manufacturing www.ciaa.be

• Value-added innovative food products will be
  manufactured fulfilling consumer requirements for
  superior product quality, convenience,
  availability and affordability.
• Food and Taste
• Technologies to drastically reduce sugar, salt
  and fat levels without compromising sensory
  properties
• Technologies leading to products with attractive
  sensory characteristics for specific target
  groups (elderly ,children)
• Premium taste and innovation on traditional food
• Food and Convenience
• Novel packaging systems adapting to changing
  society
• Novel technologies for heat eat concepts
• Food and Manufacturing
• Minimally-processed foods maintaining freshness
  and shelf life
• Ethnic integration and industrialisation of
  regional gastronomy.

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Food and Consumer www.ciaa.be

• How to make the Healthy Choice the Easy Choice?
• How to create and promote trust and confidence in
  food production and consumption?
• Understanding and predicting food selection for a
  healthy diet and stimulating good habitual
  consumption of foods
• Designing and testing of new ways to effectively
  communicate nutritional values to various
  population groups
• Mapping dietary habits of ethnic and immigrant
  populations
• Models and techniques for translating consumer
  information into product specifications
• Understanding the determinants of consumer
  acceptance of new food technologies.

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Food Safety www.ciaa.be

• Ensuring the production of safe foods that
  consumers can trust.
• A systems approach for improved food safety and
  reduced food spoilage , incl. development of
  integrated processing and packaging solutions
• Methods of quantitative risk assessment and
  predictive modelling of safety and spoilage risks
  along the extended supply chain, incl. novel
  detection routines
• Risk/benefit analysis
• Reliable tracking systems to ensure product
  safety and guarantee product origin
• Foodborne micro-organisms and their
  ecophysiology community interactions,
  host-microbe and food-microbe interactions,
  pathogenicity and virulence mechanisms using
  functional genomics
• Reduction and eventual elimination of animal
  testing.

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Sustainable Food Production www.ciaa.be

• Creating a greater synergy between economic
  growth, fair-minded social conditions and
  environmental protection.
• New modelling tools to assess key economic,
  social and environmental factors of
  sustainability identification of influencing
  factors
• Full Life Cycle Analysis of food chains
  prioritising issues preventing sustainability
  (waste streams, use of water, energy chemicals)
• Advancement of farming technologies across a
  diversity of farm management systems
• Knowledge management, identification and
  involvement of stakeholders, support in
  implementation.

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Food Chain Management www.ciaa.be

• Achieving a competitive, high level of food
  chain performance through implementation of new
  technologies and business practices that address
  all aspects of economic efficiency, marketing and
  environmental control.
• Technical sciences early and effective
  implementation of new generation of information-
  and communication technologies within the
  agro-food sector and adoption of new generation
  tools relating to production-, trade-, retail-
  and consumer issues.
• Business administration business organisation,
  quality-, risk- and innovation management to
  co-ordinate intra- and inter-organisational
  relationships, marketing aspects.
• Social Sciences social aspects of trans-national
  networking activity, communication and
  organisation within value added chains,
  supporting for complex problem solving in
  scientific, societal, agro-food industrial and
  business environments.

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Horizontal Activities www.ciaa.be

• Clustering and Networking
• build networks with health technology sectors
• optimise clustering in the knowledge / innovation
  chain
• Establish an effective dialogue with all relevant
  activities and players ETPs, FP/national
  projects and networks, COST, ESF, EUREKA.
• Engagement with Mirror Group including national
  and regional funding agencies, consumer
  organisations, private capital (start-ups, SMEs).
• Promoting discussion, seeking opinions through
  national-, regional- and web consultations
  assisting the development of national platforms.

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Communication, Training and Technology Transfer
www.ciaa.be

• Communication within and between stakeholders
  improve listening skills
• Training capacity building, stimulating an
  entrepreneurial society, life-long and on the job
  training
• Technology Transfer especially to SMEs two-way
  process capture best practice globally and adapt
  to European situation.

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A successful ETP Food for Life www.ciaa.be will

• Drive European competitiveness based on the size
  of the FD sector and the transition foreseen
  towards high value-added products with a major
  focus on well-being and welfare,
• Positively impact on Community policies
• Boost research performance and facilitate
  trans-national training and research
  co-operations,
• Sustain career-development in food RD in Europe
  and promote entrepreneurial activity,
• Prevent fragmentation by creating a shared Common
  Vision and managing an effective Implementation
  Plan for a Strategic Research Agenda.
• An effective public-private partnerships is
• essential to fulfil the vision.

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The Way Forward www.ciaa.be

• Establishing an industry-led Management Board
• Chair Professor Peter van Bladeren, SVP
  Research, Nestle
• Appointing Working Group Leaders and Members
• Developing a draft Stakeholder Strategic Research
  Agenda
• Consultation exercise Brussels, 2nd February,
  2006
• Submission of revised SSRA to EC March 2006
• National-, regional- and web-consultations May
  2006-January 2007
• all stakeholder communities
• across all of Europe
• Revision of SSRA
• Publication of SRA and Implementation Plan, IP
  March 2007
• Commencement of activities.

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ETP Food for Life www.ciaa.be

• This is a European Technology Platform
• and must be flexible enough to
• address the needs and situations of all regions
  of Europe.
• To maximise its impact it needs the support and
  commitment of
• all stakeholders in all regions of Europe.
• The ETP needs the expert input of stakeholders
  across
• the countries of Central and Eastern Europe
• so that
• your region, your industries, your researchers
  and your citizens
• can gain the maximum benefit from
• its programme of activities.

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Please visit our websitewww.ciaa.be

• If you have any queries or would like additional
  information,
• please contact me during this meeting
• or e-mail me at
• roger.fenwick_at_bbsrc.ac.uk
• Thank you very much for your attention.