Port Hardy Tourism

1
Port Hardy Tourism

• Donna Gault

2
Beginnings

• Implement and collect 2 Hotel Tax
• Develop Action Plan
• Coordinated action plan with TVI
• Action plan designed to position PH as a
  sustainable tourism destination

3
Customer Base

• Identify our customers base
• Close in travelers
• Match our product
• Wildlife, camping, outdoor activities, Arts and
  Culture

4
Hotels Decision

• Step 1- Hoteliers agree
• Step 2- Council agrees
• Step 3-TVI got started
• So as easy as 1-2-3 we are off spending the 2
  Hotel Tax

5
Brochure

• 25,000 produced
• 14,000.00
• Distributed on request
• BC Ferry's Spring Sailings

6
In BC-Campaign

• Global TV
• Print
• On Line
• Cheryl McKinnon

7
Co-Op Advertisements

• Outdoor Guide Co Op
• Vacation Island Guide Co OP
• Local Participation
• Cost 3,000-10,000.00

8
WEB SITE

• Work in progress
• Need for Photos
• Need for Current Events
• The cost here is 14,000.00

9
Image Bank

• 30 good images
• Cost of this program is 7,000.00

10
Media Relations

• Quarterly Media Newsletter
• Distribute New Product Bulletin
• Prepare/Distribute News Releases
• Conduct Site Visits

11
Summary of Events

• Brochure
• Image Bank
• In-BC Television Print
• Co-Op ads
• Web Site
• Media Relations

12
WHAT A DEAL!

• Drawbacks