Growing your hospitality business through recommendation in guidebooks'

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(No Transcript)
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Growing your hospitality business through
recommendation in guidebooks.

• John McKenna

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The Hospitality Business

• where have we come from?
• where are we going?

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Growing Your Business

• The Blink Moment

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The Ten Commandments

• you are the signature of your business
• Irish hospitality is the ultimate luxury brand
• pleasing people is the modus operandi
• dont follow fashion
• savoir faire to know and do the right thing

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The Ten Commandments

• local advice is priceless
• use Tech wisely
• value and cost are not the same thing
• the USP is you Uniquely Special Person
• life-long customers the 250,000 punter

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Which Guidebooks and Why?

• the Bridgestone ethos
• from ham sandwich to haut cuisine

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How Customers Think

• the Paradox of Choice
• micro-targeting

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Guidebooks and Business

• managing the media

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Subscription Vs Selection

• marketing and confidence

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Three Guides to Grow your Business

• Ireland
• The UK
• The Rest of the World

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Criteria For Entry

• excellence
• individuality
• idiosyncrasy
• attention to Detail

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John McKenna

• www.bridgestoneguides.com