New volleybal concepts, made in Holland

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New volleybal concepts, made in Holland

• Information presentation
• By Wilco Nijland
• Productmanager
• Dutch Volleyball Federation (NeVoBo)

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Volleyball in Holland

• 16.000.000 inhabitants in Holland
• 600.000 people playing volleyball every week
• 130.000 people playing volleyball by NeVoBo
• 26.000 6 12 year-olds
• 23.000 12 18 year-olds

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Dutch Volleyball Federation

• 9 offices
• 1 headquarter 42 employees
• 8 regional offices 35 employees
• al lot of volunteers
• Dutch Volleyball Federation NeVoBo

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Youth products

• Circulation- and Mini Volleyball (CMV)
• 6-12 year-olds
• practical demonstration
• Ultimate Volley Xperience (UVX)
• 14-18 year-olds
• lecture presentation

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DVD

• For an impression we will watch the
• Promo DVD, first UVX-event June 9, 2006

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UVX History

• Problem less members 14-18 year-olds
• Nov 2004 exploration by students
• Jan 2005 first results
• Oct 2005 start with project team Teenspirit
• June 2006 first UVX-event city of Groningen
• June 2007 completed UVX-tour (10 events)
• June 2007 UVX starts in 5 other towns

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Ultimate Volley Xperience

• Last developed product NeVoBo
• NeVoBo only federation in Holland
• with such an innovative concept
• Thinking of youth is important
• Development of new life-style and community
• Sport and internet together in one concept
• Im just chilling-out with my friends

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What is UVX?

• Volleyball events on special locations
• For 14 18 year-olds
• Every 6 weeks an UVX-event
• Spectaculair side-events
• New sport trends
• Website www.uvx.nl

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Goals

• Improving the image of volleyball in Holland
• Extra motivation for the NeVoBo-members
• Quitting NeVoBo-members can be catched up in UVX
• Allowing non-athletes to sport

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Locations UVX (1)

• Old buildings

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Locations UVX (2)

• Market squares

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Locations UVX (3)

• Roofs

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Locations UVX (4)

• Indoor speed skating hall

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Side-events

• For example
• DJs
• Bossaball
• Loungecorners
• Beachparty
• BBQ
• New sport trends

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Competitors UVX

• Everybody between 14 - 18 year
• Members NeVoBo
• Non members NeVoBo

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WWW.UVX.NL

• Information about the UVX-events
• Personal webpages
• Photos en video's
• Chatbox
• Discussion boards
• Games
• Its all about community!

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Members and visitors

• 1300 UVX-members on www.uvx.nl
• 2009 35.000 UVX-members
• Daily average 400 visits www.uvx.nl
• 2009 daily 3000 visits
• Reaching 5000 youth people
• 2009 reaching 40.000 youth people

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DVD

• For an impression we will watch the
• Promo DVD, fourth UVX-event Oct 13, 2006

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UVX

• UVX-tour
• 10 events in a year in 1 city
• 5 big events and 5 small events
• UV-Xclusive
• single events for
• schools
• volleyball clubs

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UVX-tour

• At least 5 big events
• unique locations
• min. 400 competitors
• more side-events / budget
• 5 small events
• standard locations
• 100 200 competitors
• standard small side-events

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UVX at school

• Each tour starts with an UVX school tour
• UVX event on a Friday night at school
• Cooperate with physical educators
• UVX Volleyball introducing into their school
  programme (practice for the event)
• Volleyball is getting popular
• 90 of competitors will be coming back

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Results

• 1300 UVX-members in the city of Groningen
• Totaly 1700 competitors
• 40 boys, 60 girls
• 25 of youth at the middle school in Groningen
  knows UVX
• 67 members NeVoBo, 33 non-members
• 77 sportathletes, 23 non-sportathletes
• Till June 63.000 unique visitors www.uvx.nl
• 400 visits per day

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• UVX for the new generation, with new demands