CDC Poster One

1
Active for Life Generations Working Together to
Prevent Childhood Obesity Part One
Goal To halt the rise of childhood obesity
rates by promoting physical activity and healthy
eating in schools and communities by changing
policies and environments, particularly among
low-income children and their families.

• BACKGROUND In the Active for Life program, we
  chose two evidence-based physical activity
  intervention programs and introduced them into
  existing community structures. The purpose of
  this initiative was to increase physical activity
  among sedentary midlife and older adults.
• Funded by the Robert Wood Johnson Foundation
• (RWJF)
• Nine community grantees (12 geographical areas)
• Each grantee chose to implement one of two
• behavioral physical activity programs (either
  Active Choices or Active Living Every Day)
• Evaluation demonstrated community participant
• results of similar magnitude as in research
  setting

5 P Work Plan Each grantee created a strategic
work plan, complete with goals, activities, and
benchmarks, addressing each of the 5Ps
We are raising a generation of youth who will
live sicker and die younger

• Intergenerational Grant project
• Four Active for Life Grantee sites selected and
  given 45,000 to implement locally-designed
  project
• 18 month project
• Aimed at prevention or reduction of childhood
• obesity
• Involved older adults helping younger children
  and their families
• Included promotion of physical activity and
  healthy
• eating
• Utilized the 5P strategic planning work plan

• RWJF Cross-cutting Tactics
• Build on existing programs synergy projects
• Develop criteria to help establish priorities
• Leverage opportunities for evaluation develop an
  evaluation framework and consider possibility of
  common outcome measures
• Leverage opportunities for RWJF communications
  work and message platform
• Common models strong community-based
  partnerships engage leaders and decision-makers

Contact Kerrie Hora, MS Program Manager,
Generations Texas AM Health Science
Center School of Rural Public Health (979)
458-1224 klhora_at_srph.tamhsc.edu