technology adoption - PowerPoint PPT Presentation

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Title:

technology adoption

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... of adoption (Massy and Zemsky, 1995; Massy, 1997) adoption cluster (Rogers and Rogers, 2003) symbolic interactionism. social interaction forms. human conduct ... – PowerPoint PPT presentation

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Title: technology adoption


1
technology adoption
  • theoretical basis
  • uses and gratifications
  • media substitution

2
technology adoption
  • three levels of adoption (Massy and Zemsky, 1995
    Massy, 1997)
  • adoption cluster (Rogers and Rogers, 2003)

3
symbolic interactionismsocial interaction forms
human conduct
4
analyzing facebook
interpersonal attraction
  • familiarity
  • similarity
  • proximity

5
(No Transcript)
6
A facebook application for higher education?
  • Business requirements
  • Instructional requirements
  • Student requirements

7
(No Transcript)
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