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TGIRussia

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??????, ??? ??????????? ??????? ????????????????? ????????, ???? ???????? ? 1991 ... Kantar Group. ????? 170 ??????? ??????????? ... – PowerPoint PPT presentation

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Title: TGIRussia


1
TGI-Russia
????????? ??????????? ? ??????? ?? 100 000
???????
2
??????
  • ??????, ??? ??????????? ???????
    ????????????????? ????????, ???? ???????? ? 1991
    ????
  • ????? ???????????? ?????????????? ?
    ???????????? ???????????? ? ????? ?????? ????????
    ????? ? ???????????? ?????
  • ???????? ???????? ??????????? ? ????????????
  • ?????????????? ???????? ????????? ?????????????
    ????????????????? ??????????? KMR ? Research
    International

3
????????? ???????? ??????
??????-?????
??????- ?????
???????????????????????????????
?????????????????????????????
??????????? ????????????? ????????????
?????????? ????????????? ????????????
????????????
???????????? ????????? ???
???????????? ?????????. ?????
????? ?????????? ???????????? ???????????
????? ???????????????
????? ??????????? ? ?????????? ??????? ?????
4
??????? ????????
  • ???????????? ????????????? ? ??????
  • Research International
  • Kantar Group
  • ????? 170 ??????? ???????????
  • 350 ???????????? ? ?????? ? 2500 ???????????? ?
    ??????.

545 000 ???????? ? ???
1007 ?????-????? ? ???
????? 740 ????????????????? ???????? ? ???
5
TGI - ??????? ????????
6
TGI Global
60 ????? 700,000 ???????????? ? ???
7
???????????? TGI Global
?????? ??????
  • 1963 ?????? ??????? ? ??? ????????? SMRB
    (Simmons Market Research Bureau Inc)
  • 1968 TGI ??????? ? ??????????????
    ????????? BMRB International (British Market
    Research Bureau)
  • 1995 ?????? ???????????? TGI ? ?????? ?????????
    ??????
  • 2002 ?????? TGI ? ??????? ?? ??????????? ??????
  • 2006 ?????? TGI ? ????????????
  • 2006 Global TGI ???????????? ?????????? ? 60
    ???????

8
TGI-?????? ??????????? ????????????
  • TGI-?????? ?????????????? 62,5 ???. ???????
  • ????????? ? ???????? 10 ??? ? ??????,
    ??????????? ? ??????? ? ??????? ???????
    ???????????? 100 ????? ??????? ? ?????

9
TGI-?????? ???????
  • ???????????? ?????????? ????????????? (???????,
    ???, ??????, ??????)
  • ??????? ??????? - 19 000 ???????????? (37,5 ???.
    ????????????)
  • 70 ??????? ? ?????? ????? ????????????, 12
    ?????-????????????? ???????? ??????, 9
    ??????????? ??????? ??????
  • ? ?????? ????? ???????????? ????? ???????????.
    ??????? ?? ????? ????????? ??????? ? ????????????
    ????, ??? ??? ? 5 ???.

10
TGI ???????????????? ????????????
11
????? ?????? ? TGI-Russia
12
?????-????? TGI
??????
??????
???
???
????- ????
????? ???
???\???
???????
???? ????????
?????
?????- ?????
????? ???
17
20
20
75
????? ?????????
??
??
W
?
??
??
??
??????? ??
170
170
170
170
?????
W



??
??
??
????????? ??
13
44
35
130
???????
??
??
W
?
??
??
??
?????
264
210
24
147
??????/ ?????/ ????????


DWM

??
??
??
??????
106
106
106
106
????
??
??
DWM
?/?
??
??
??
????????

68
47
374
??????


DWM



??
?????
8
8
8
8
????


DW
?

??
??
?????????

12 (172)
4 (59)
6 (52)
???????/ ?????


DW



??
?????

32
15
59
???????/ ????
??
??
M


??
??
??????????

23
17
63 (196)
???????/ ???? ? ?????


DWM



??
????????

9
5

?????? ? ?????


WM



??
?? ???????
13
?????? TGI-Russia ? ?????????? 100 000 - 500 000
14
???????? - ????????? ????? ???????
???? ????????, ??? 10 ???????? TGI-Russia
2008-4
15
???????? ????? ????????????? ? ???????
???? ????????, ??? 10 ???????? TGI-Russia
2008-4
16
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19
??????? ?? ????????!
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