NGA TAONGA O TANGAROA

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NGA TAONGA O TANGAROA
AFL CORPORATE IDENTITY BRAND
STRATEGIC PROJECT PRESENTATION
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KAUPAPA

• TIKANGA STRAND
• Building an AFL organisational culture
• That reflects who we are, and what makes us
  unique.
• That articulates nga tikanga a Tangaroa.

• TOHU STRAND
• Building
• indigenous branding
• That articulates our culture.
• That adds value to our products.

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TIKANGA STRAND
Organisational Culture Ko wai? Identity No
hea? History Mo te aha? Purpose Mo
wai? Relationships Tumanako Vision Tikanga
Values/Behaviour Ahuatanga Character
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TIKANGA STRAND

• Iwi Engagement
• Current phase of project
• What AFL wants to know from iwi
• Ko koutou, ko matou

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KAUPAPA MAHI
JULY
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AWATORU DEVELOPMENT MODEL
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TOHU STRAND
Brand Exploration Culture to culture
connection. Inter-generational
view. Relationship based. Values
driven. Co-design.
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JULY WANANGA
COMMERCIAL / CULTURAL / CREATIVE COLLABORATION
IWI / DIRECTORS / EXEC / STAFF / DESIGNERS /
ADVISORS
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KEI TE ARO KI HEA?

• Iwi Engagement Have your say
• Importance of project

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