Managerial Economic Analysis

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Managerial Economic Analysis

• Prof. Sharon Gifford

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Need Help?

• Office hours
• Newark 5-6 pm MEC 129
• NB 530-630pm Levin 217c
• 973-353-1646
• sgifford_at_andromeda.rutgers.edu

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Materials

• Textbook Managerial Economics and Business
  Strategy, by Michael R. Baye, 5th Edition, Irwin.
  (4th ed. Is OK)
• The text, data disk, and Study Guide are
  available at the Rutgers Bookstore.
• Or try online.
• Class Notes Blackboard (check your email)

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Blackboard

• http//blackboard.newark.rutgers.edu
• Must have NetID
• http//www.acs.rutgers.edu/

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Requirements

• 3 in-class exams worth 20 each
• Sample midterms and final exams with answers are
  on Blackboard.
• Practice for exams by doing problems in the Study
  Guide (answers are provided there).
• You may bring one sheet of notes to each exam.
• 2 group projects worth 15 each
• Demand estimation requires the data disk that
  comes with the textbook.
• Industry analysis on industry of your choice.
• class participation 10
• Discussion in class or on Bb Discussion Board

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Schedule
Week 1 Managerial Economics and Market Forces
Ch. 1 and 2 Week 2 Demand Ch. 3 Week
3 Individual Behavior Ch. 4 Week 4 Production
and Costs Ch. 5 Week 5 Exam (Ch.
1-5) Organization of the Firm (project 1
due) Ch. 6 Week 6 Nature of Industry Ch.
7 Week 7 Managing Markets Ch. 8 Week
8 Rivalry Ch. 9 Week 9 Exam (Ch.
6-9) Game Theory Ch. 10 Week 10 Pricing
Strategy Ch. 11 Week 11 Economics of
Information Ch. 12 Week 12 Government in the
Marketplace Ch. 14 Week 13 Review (project 2
due) Week 14 Final Exam (Ch. 10-12 and 14)
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My Research

• See my webpage http//andromeda.rutgers.edu/sgif
  ford/webpage.html

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Why Economics?
Design a Product
Production Process
Determine Demand
Firms Goals
Assessment
Estimate Costs

• On to Chapter 1