Finding a voice

1
Finding a voice

• The means of communicating

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Communication without repetition is noise
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What are the tools of communicating?

• For the various audience

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How to communicate

• Communication without repetition is noise
• Understand that no one
• heard us the first time
• Tell it in as many ways
• and in as many forms

5
Tools

• Personal contact
• Radio
• Television
• Print
• Internet
• Branding

6
Branding

• Branding and corporate identity
• Does your church have a signature?
• Physical church building and communication
• Does your church need a facelift?

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The logo
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Two parts

• The signature (or entire logo) is composed of
  two parts
• Logotype the words Seventh-day Adventist
  Church
• Graphic Symbol
• The symbol and the words must
• always be used together.

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Not just about the logo

• Branding is not simply about placing the logo
  everywhere
• Perception is reality
• Customer expectations for the organisation behind
  the brand

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Perceived quality

• a measure of brand goodness
• Perceived quality is at the heart of what
  customers are buying, and in that sense, it is a
  bottom-line measure of the impact of brand
  identity Achieving perceptions of quality is
  usually impossible unless the quality claim has
  substance.
• a company may be achieving quality on a
  dimension that consumers do not consider
  important.

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Brand recognition

• exposure (familiar brands have the edge) recall
• when consumers see a brand and remember that
  they have seen it before (perhaps even several
  times), they realise that the company is spending
  money to support the brand. Since it is
  recognised that companies will not spend money on
  bad products, consumers take their recognition as
  a signal that the brand is good.

12
The building

• Just as humans send a message even when they are
  silent, a church sends a message just by its very
  presence in a neighbourhood.

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A checklist

• Verbal
• Congregational welcome
• Announcements
• Offerings
• Other
• Non verbal
• Services for people with disability
• Parents room
• Dress and attire
• Overall impact

• Signs and directions
• Information/addresses
• Directional signs
• Church signs
• The exterior and interior of the building
• Parking and church grounds
• Church entrance
• Restrooms
• Sabbath School rooms church hall
• Print
• Bulletin
• Banners and posters
• Promotional materials

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Some samples
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Internet

• A new communication medium compared to radio and
  tv
• Based on a network model rather than a
  hierarchical model
• The individual has the power to choose
• Information is readily available globally, 24
  hours, seven days a week!

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Harnessing the web

• How can it help you?
• Who we are and what we do
• News stories
• Upcoming events
• E-newsletters
• Addresses

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The South Pacific Web Network

• Division-wide web network
• Single platform
• Owned by whole church
• Consultation Collaboration

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Benefits

• Developed specifically for Adventists
• Small learning curve
• Training and support
• Pooling of resources
• Easy to share information
• Once trained covers all web sites

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Contact

• http//web.adventistconnect.org

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How to communicate

• Communication without repetition is noise
• Understand that no one
• heard us the first time
• Tell it in as many ways
• and in as many forms

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Aim

• Share news
• Promote events
• Impart skills
• Report results

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Adventist News Network

• From the General Conference
• Releases a weekly news bulletin (each Tuesday) to
  some 15,000 subscribers. In between, ANN feeds
  news to the Adventist Churchs website.
• ANN aims to provide its audiences with accurate,
  timely news about the global Adventist community.
• Contact rowet_at_gc.adventist.org

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Record

• Record is the weekly newsmagazine of the
  Adventist Church in the South Pacific.
• The magazine has a circulation of 26,000.
• Contact record_at_signspublishing.com.au

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South Pacific Division

• To be uploaded on our official website
  adventist.org.au
• 10,000 unique visits per month from both church
  and non-church members
• Contact melody_at_adventistmedia.org.au

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The press

• Your local newspaper
• The national papers

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Communication without repetition is noise
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Finding a voice

• The means of communicating