Corporate Identity

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• Corporate Identity

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ELEMENTS OF SRSAS IDENTITY

• Coat of Arms SA National Government
• Logotype font type
• Logo Coat of Arms Logotype constant
  relationship
• Colours Green (primary) and Gold green on the
  name as well. Specific colour codes
• Typeface Gill Sans, Regular further varied by
  Bold

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WHO WE ARE NOT

• Sports and Recreation South Africa
• Sports, Arts and Culture Provincial
• WE ARE Sport and Recreation South Africa sport
  in singular form

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WHO WE ARE NOT continues

• 1. 2.

SRSA
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REGULATION

• GCIS Overall Government identity national
  corporate identity branding guidelines
• SRSA Department identity

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COLOUR USE

• Full colour logo primary descriptor should be
  written in green
• One colour place on solid background, preferably
  white or black . Avoid textured surfaces
• No creativity allowed background visuals
  shouldnt end up being part of the logo

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LOGO MANIPULATION

• Keep to the specified sizes spaces font types
  and colours
• Coat of Arms always on the left hand side and
  SRSA descriptors on the right
• Do not rotate, skew, or distort.

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CO-BRANDING

• SRSA main sponsor
• - SRSA Logo - position of priority Left hand
  side or above party seeking endorsement
• Used with those of provincial /local municipality
• National Coat of Arms ranks higher

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CO-BRANDING continues

• SRSA Secondary sponsor
• - SRSA logo equal to or no less than 2/3 of party
  seeking endorsement
• - SRSA logo on right hand side or directly below
  the identity of party seeking endorsement

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CO-BRANDING continues

• Co-branded with Special Projects
• Horizontal SRSA Logo on the left hand side of
  the reader project logo on the right
• Vertical SRSA Logo on top and project logo
  directly below
• Size same for both logos

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CO-BRANDING continues

• Co-branding with multiple partners
• Lead partner on top SRSA with others directly
  below but SRSA assuming position of priority
  within the co-branding group Left hand
• SRSA as lead partner will be on top and directly
  below will be other partners
• Size Secondary Partners Logos be 2/3 of the
  SRSA Logo

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CO-BRANDING continues

• Co-branding with other National Departments
• - Coat of Arms on the left Departmental names
  on the right listed vertically

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MINIMUM LOGO SIZE

• To accurately capture the fine details of the
  national Coat of Arms never reproduce the logo
  less than 20mm in height.

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BANNERS

• New look - Return to SRSA

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ACCESSING THE CORPORATE IDENTITY GUIDELINES

• This presentation is based on Government
  Corporate Identity and Branding Guidelines
  developed by GCIS
• For a detailed guidelines, visit GCIS website
  www.gcis.gov.za publications info products /
  corporate identity and branding guidelines

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TILL THEN

• MM