APL Annual General Meeting CEOs Overview

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APL Annual General MeetingCEOs Overview

• Andrew Spencer
• CEO, Australian Pork Limited
• 19th November 2008

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Presentation Contents

• Organisation
• Financial Summary
• Strategic Focus
• Strategy Highlights

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APL Organisational Chart
Andrew Spencer Chief Executive Officer
Janine Watts Executive Liaison Officer
Peter Haydon General Manager Marketing
Christine Quick General Manager Finance
Administration
Emily Mackintosh General Manager Communication
Darryl DSouza General Manager R I
Kathleen Plowman General Manager Policy
Karen Cataldo Marketing Administration Support
Officer
Glen Martin Media Publications Officer
Donna Schmid Executive Assistant
Glenn Eppelstun Finance Manager
Amanda Reagan Issues Manager
Quek Huey Ming Singapore Manager
Pat Mitchell Manager Health, Housing, Welfare
Jill de Rooy Events Membership Officer
Liz Kooymans Finance Officer
Stefan Martin Policy Analyst
Candice Woollard Research Officer/ Membership
Database Records Officer
VACANT Retail Marketing Manager
Phillipa Nott Finance Officer
Heather Channon Manager Product Innovation
Timothy Flor Policy Officer
Liam Silk Brand Manager
Gail Collis Office Information Manager
Rebecca Lewry QA Systems Manager
Lucia Walsh Senior Marketing Analyst
Bill Salter Manager Traceability Systems
Integration
Nadia Bottari Marketing Analyst
Vera Olah Receptionist
Mitch Edwards Food Channel Manager
Emalyn Loudon Manager Technology Transfer
Adoption
Martin Carr National Account Manager
Bruce Edgerton Manager for Environmental Issues
Peter Smith National Account Manager
Lorraine Burford State Manager SA
Martin Kilpatrick IT Business Systems Support
Manager
Mark Hardy State Manager VIC
Gail Collis Information Manager
Daph Kavanagh State Manager WA
New staff members since last AGM
Craig Smith State Manager QLD
CEO
Policy
Research Innovation
Marketing
Finance Administration
Communication
Kylie Roberts State Manager NSW/ National Account
Manager
APL Staff Organisational Chart - October 2008
VACANT NSW State Executive
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APL Financial Resources2007/2008 Year
Govt. Funds 3.8M
Levy Funds 12.4M
Other Income 1.3M
Retained Surplus 1.0M
APL Projects 10.4M
Employmt/ Overheads/ Admin 6.1M
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APL Strategic FocusExpenditure 2007/ 2008 by
Division Strategy
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Pork Industry Farm Gate Profit and Loss
Statement
Note that figures are representative only and
not actual
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Strategy 1Increasing Fresh Pork Demand

• Highlights
• Promotional campaigns
• Pork nutrition
• Spaghetti Bolognese
• Singapore
• Government frozen campaign
• Frozen/ thawed crackdown
• Retail accounts
• Significant and continuing changing of key
  personnel
• Continued building of PorkStar trade brand
• Discontinuation of the Pork Choices initiative
  with MasterFoods
• Commissioning of Usage Attitudes survey leading
  to key pork market segmentation

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Strategy 2Improving Carcase Value

• Highlights
• Completion of Nutrition Study links into
  Nutrition campaign
• MI Butcher Strategy implementation
• Ongoing staged introduction of new cuts coming
  from Muscle Profiling study
• Withdrawal of American pork/ Australian bone
  product

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Strategy 3Reducing Supply Chain Costs

• Highlights
• Continued support for the Feed Grains
  Partnership
• Grain price blow-out Sep 07
• Some shift in momentum away from biofuels
  mandates

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Strategy 4Contracts and Measurement Systems

• Highlights
• Decision to set up PorkScan Pty. Ltd. to manage
  carcase measurement technology
• Completion of the belly scan and light striping
  developments

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Strategy 5Ensuring Industry Capability

• Highlights
• Successful and well attended Pan Pacific Pork
  Expo, incorporating Uptake, Gold Coast
• Joint APL/Pork CRC road show with Randy Stoecker
  (Smithfield, USA)
• 2008 Australian Agricultural Industries Young
  Innovators and Scientists Awards - APL winner
  Rachel Morrissey
• Joint programs with the Pork CRC and AB CRC to
  increase number of undergraduate, graduate and
  post-graduate students working on pork industry
  projects

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Strategy 6Managing Risks for Sustainability

• Highlights
• Plethora of reviews/ inquiries requiring
  submissions
• Productivity Commission
• Pig meat safeguards inquiry
• Drought assistance inquiry
• Climate Change Green Paper
• ACCC Retailing Inquiry
• AMIC appeal on FSANZ CoOL regulations (denied)
• Update of PorkSAFE simulation
• Ongoing welfare/ animal activism challenges
• Increased DAFF funding for the Pork Traceability
  project establishment of Physi-Trace project
• Establishment of Implementation Working Group for
  the Model Code

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Non StrategyOperational Effectiveness

• Highlights
• Second three year performance review completed
• Tools to manage best returns on RD
• OmniPork project management system
• New Specialist Group processes
• 92 of production covered by APL membership