Class Exercise

1
CreativityIdea Generation

• Class Exercise
• Fieldwork

2
Elements of Creativity

• Awareness
• Memory
• Flexibility
• Self-Discipline
• Adaptability
• Humor
• Tolerance of Ambiguity
• Skepticism

• Problem Sensitivity
• Fluency
• Originality
• Persistence
• Intellectual Playfulness
• Non Conformity
• Self Confidence
• Intelligence

3
Overcoming Creativity Blocks

• Have Questioning Attitude
• Use Alternative Thinking Language
• Changing Thinking Modes (Hats)
• Use Fluency and Flexibility in Thinking
• Creative Problem Solving
• Use Originality
• Be Observant
• Nature Exploration
• Use Association
• Synectics (Use of Analogy and Metaphors)

4
Recognizing Problem Groups

• Gap Analysis

Desired State
Disturbed State
Normal State
Disturbance
Entrepreneurial
Problems
Opportunities
5
Thinking Processes

• Verbalization
• Use of Imagery
• Logical Deduction
• Use of Symbolic Process
• Use of Mathematical Process
• Use of Physical Models

6
Idea Generation Techniques

• Brainwriting/Brainstorming
• Bug List
• Interrogatories (5Ws/H)
• Manipulative Verbs

7
Generating Creative Ideas
Put to Other Use Magnify Rearrange Eliminate Inver
t Squeeze Transpose Integrate
Adapt Minify Reverse Multiply Stretch Flatten Sepa
rate Segregate
Modify Substitute Combine Distort By-Pass Thicken
Soften Dissect
8
Creative Problem Solving Techniques

• Analogies/Metaphors
• Attribute Association
• Morphological Forced Connections
• Decomposition Matrices
• Force Field Analysis
• Progressive Abstraction

9
Steps in Creative Problem Solving

• State problems and its objectives
• List all characteristics of a product, object, or
  idea related to the problem.
• Systematically modify the characteristics or
  attributes to meet the objectives
• Come up with different alternatives for
  attributes
• Find positive-negative factors
• Use free association to get new attributes