Leftbrain culture of market numerical focus balances

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New ways of seeing
Left-brain culture of market numerical focus
balances with right-brain creative interests. A
newer move toward whole brain thinking or
MEANING is now evolving design.
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The Story of Generations
BOOMER.leftbrain

• - Born out of world events
• - Idealistic, self sufficient, driven
• - Big Government/corporations result
• - Attached to 60s cool ID
• Aging downward as a result
• REINVENTION

GEN X.rightbrain
GEN X CREATIVITY
- Rebellion against big living Boomers - Once
deemed slacker as a result - Really the
originators of the Creative Class - Love the
product designed as gateway to tech
experience, love bringing experience into the
ME realm of personalized expression
GEN Y.wholenewmind
GEN Y COMMUNITY

• - Community-oriented versus object-oriented
• as it takes a village to do technology. Me to
  We.
• - Has never known life without tech yet is living
• in a world designed by those that have. As a
  result, hacking rules. This extends to other
  disciplines.
• Paradigm shifters Equal to that of the 60s,
  When we design our world from tech onward
• content, relevancy and connection will matter.

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GEN INDIGO
Those ten and under have not yet been
addressed.I have termed them Gen Indigo after a
spiritual book Indigo Children psychologists
are using to help In the healing of Autism. If
Boomer is left brained, Gen X right brained and
Gen Y whole brained what is left for Gen
Indigo? We are seeing an increase in Autism in
genius and dis- function along with an increase
in ADD (attention deficit disorder). At least as
Boomers once called theGen Xers slackers as
they brought in the creative Class, Indigos are
being termed ADD when they may indicate a new way
of thinking. Dutch light therapy immersion rooms
are improving autism dramatically. Future
products will include pulsing light tech along
with sensual grounding craft or visceral cues
for grounding.
Time Article on autism http//www.time.com/time/c
overs/1101020506/scautism.html
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Generational Relevance Resolve
Focus REINVENTION DESIGNERLIFESTYLE
IMPACT INFLUENCE
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A Move Toward
Consumer Humanism
www.cultureoffuture.com
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Consumer Humanism
Be Do Have
Have Do Be
Older models of needing to HAVE in order to BE
have moved to BEING what you are and allowing
the HAVE to follow. Within this new process we
are seeing a redefinition of what HAVING is.
Credit Bobbi Silten Gap Foundation Jody Turner
cultureoffuture.com.
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• - What your brand doesnt say is as important
  as what it does say
• The bigger story and backstory around the
  design engages consumers
• The vacuum created by global political
  struggles has left the consumer emotionally
  concerned
• Culture, commerce and companies that address
  their emotional state merit consumer engagement
  
• Consumers seek invitations to co-create and
  contribute to product, experiences, solutions
  CURATION, DIY
• Word of mouth marketing/branding is at an all
  time high.

Consumer Humanism
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MOVING FROM, TO
Chart credit Kevin Roberts book SISOMO, Sight
Sound and Motion.
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MOVING FROM, TO
Chart credit Brian at Character, Portland OR
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DIFFERING TREND APPROACHES / RESOURCES
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trend observation
IDEO -The Art of Innovation or how to brainstorm
with results -The Ten Faces of
Innovation or how to defeat internal/external
rebukes -Thoughtless Acts or how to
learn much through simple observation
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virtual trending
google map yourself to any store inthe world.
Technorati yourself to any neighborhood. Once
there check out the ist lists or
seoulstyle.com, Japanesestreets.com or
hel-looks.com Or get block views with a9.com
using tags like fashion, retail or street. User
driven input www.ilife.com www.niketalk.com
Create your own blog www.blogspot.com
from thegothamist blog group
trend trendwatching.com psfk.com
joshspear.com joshruben.com coolhunting.com Des
ign designspot.com designboom.com
dexigner.com Travel gridskipper.com
superfuture.com lecool.com / ny curbed.com
gawker.com Youth Ypulse.com
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DESIGN Designspot.com designboom.com mocoloco.com
dexigner.com velocityartanddesign.com surfacemag.c
om metropolismag.com svenskform.se/english dutchde
signevents.com IDSA.org massivechange.com ID
MATERIALS transstudio.com/tm CITY tropolism.com/a
bout.php superfuture.com/city flavorpill.com gawke
r.com googleearth.com (PC) artkrush.com kulturefla
sh.net buggaboodaytrip.com (children) THINGS char
lesandmarie.com colette.fr theapt.com moss.com giz
mag.com Ilounge.com MEANING Climatecrisis.net Fif
tycrows.com Lowimpact.org Treehugger.com
TREND Trendwatching.com Psfk.com Coolhunting.com J
oshrubin.com Joshspear.com Cultureoffuture.com Ypu
lse.com TECH slashdot.com techjapan.com gizmodo.
com PHOTO tenbyten.org polanoid.com lomography.co
m fiftycrows.org MOVIE Imdb.com MUSIC earplug.cc
pitchforkmedia.com stylusmagazine.com popmatters.
com allmusic.com neumu.net dustedmagazine.com arth
urmag.com fluxblog.org prefixmag.com tinymixtapes.
com
FASHION myfashionlife.com jcreport.com hintmag.com
bagborroworsteal.com fashiontribes.typepad.com me
gustalamoda.blogspot.com STREET
FASHION hypebeast.com japanesestreets.com YOUTH
FASHION/CULTURE livejournal.com/community.com ypul
se.com trendcentral.com newexpression.org giantrob
ot.com BRAND/MARKETING/ADVERTISING influxinsights
.com agendainc.com/recent.html sethgodin.com madis
onandvine.com coolnews.com brandchannel.com ECO
DESIGN Hipandzen.com Greenloop.com Sustainablestyl
e.com Loomstate.org Edun.ie Alternativeoutfitters.
com Coolnotcruel.com Underthecanopy.com Undesigned
.com Ecotopia.co.uk Freeplayenergy.com
VIRTUAL TRENDING The consumer is inspired and is
seeking to feed themselves in new ways. it is
important to do the same. The consumer
recognizes an energized product and will respond.
Here is a sampling of websites and blogs
accessed regularly by the consumer.
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trend counter trend
Gen Y example of design product, community and
meaning driven. Product recycled flip flop sole
that disperses apple seeds with wear.
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Last thoughts, leaving you with an approach of
brand as consumer paint pallet. These are The
current palettes
trend palette
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Thank you. Please credit Jody Turner
of CultureofFuture.com !