The Public Media Innovation Fund

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The Public Media Innovation Fund
Investments toFoster Economic and Financial
Literacy
WEBINAR WILL START AT NOON ET.
Webinar Wednesday, March 11
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Welcome

• Staff
• CPB Jeff Luchsinger, Director of System
  Investments Michael Fragale, VP for Education
• i4M Mark Fuerst, Director, IMA
• Richard Tait, RH Tait Assoc.
• For information www.publicmediainnovation.org
• 845-876-2577

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About the Webinar (1)

• You can modify the webinar screen.
• This is not a conference call Only the
  presenters can be heard by all participants
• Send your questions and comments through the QA
  box, on the upper right of your screen.
• When you send a question, we will read and
  respond to it.

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About the Webinar (2)
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About the Webinar (3)
Type your comments here.
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Background on PMI

• Created after consultation
• People asked for risk capital to experiment
• Respond to a changing media landscape
• The PMI Fund is itself an experiment.
• Very low barrier to application
• Very quick turnaround

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Basic Financials

• Total Funding 625,000 over 4 rounds
• Funds granted to CPB-qualified stations
• Up to 50,000 per grant (in Round Four)
• Three previous rounds
• Round 1 Election 2008 Proposals
• Round 2 Web 2.0 Proposals
• Round 3 Sustainability

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PMI Process (1)

• RFP released February 27
• Posted to CPB website sent via email
• Taking calls and emails from applicants, setting
  up time to talk
• Encouraging people to take a shot
• Providing grant writing support at
  publicmediainnovation.org

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PMI Process (2)

• 2 Prep webinars
• Submitted online at CPB website narrative,
  budget, timetable
• Applications will be reviewed by staff and panel,
  including non-PB members.
• Move swiftly to decisions (in June)
• Should be able to write contracts and checks in
  July

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PMI Process (3)

• Applicants submit proposals at CPB.org
  http//www.cpb.org/grants/grant.php?id181
• Relatively short online application
• Upload a 3-page narrative
• Upload a budget and timeline
• Secure the commitment of partners
• Deadline April 17, 2009Midnight Eastern Time

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What Are We Looking For?

• New media that fosters economic/financial
  literacy and enhances understanding of the
  current economic crisis.
• A broadcast component
• Meet a compelling economic/financial educational
  need.
• Learning impact for the target audience
• An approach that can be replicated by others
• A structured educational approach to be tested

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Criteria (1)

• The strength of the approach to be tested
• Specific strategies
• Clear target market and audience benefit
• Specific learning outcomes
• Qualitative and qualitative metrics

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Criteria (2)

• Meet a compelling need
• What is the job to be done?
• Are you sure no one is filling this need?
• Tie the project to other station/organizational
  priorities
• Explain why YOU are in a good position to provide
  this service.

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Criteria (3)

• The impact on teaching and learning
• What specific learning objectives are you trying
  to meet?
• Does this connect to an age appropriate
  curriculum?
• Clearly describe the benefit to
  learners/teachers.
• Tell us how you would measure the impact.

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Criteria (4)

• The ability to ramp up quickly
• More than in previous rounds were looking for
  projects that are capable of starting fast
• Priority to projects that can generate results
  within six months of your start date.

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Criteria (5)

• The ability of station/partnership to execute the
  project
• Track record in RD, Education, Production (where
  applicable)
• Resources/staff needed to implement plans
• Systems to track performance and impact
• Provide promotion or other broadcast support
• Provide other institutional resources to
  increase the chance of success

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Criteria (6)

• The ability to contribute to knowledge and best
  practices.
• Past experience with standard-setting projects
• Understanding of RD process
• Careful documentation of inputs and outputs

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Requirements/Restrictions

• MUST include a broadcast component such as
  on-air promotion or content intended for both
  Digital Television, HD Radio and the Internet.
• Funds must be granted to a CPB-qualified station
  or station-owned entity.
• Funds may not be used for overhead or equipment.
• Grantees agree to appropriately leverage CPBs My
  Source strategies, tactics and tools
• Project must be tracked by Google Analytics

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FAQs

• Will there be other grant rounds?
• Were awaiting word.
• Can several stations apply together?
• Yes. We encourage partnerships of all
  kinds but the lead applicant must be a
  CPB station.
• Why do we need a broadcast component?
• Because of the source of the funds and
  to integrate service delivery.

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Who do you contact?

• Richard Tait, Round Four Director
• Email publicmediainnovation_at_gmail.com
• Call 845-876-2577
• Website www.publicmediainnovation.org
• APPLICATION DEADLINE
• April 17, 2009