Budget chain Premier Inn claims to be opening Britains greenest hotel

1
PRESERVE
NATURE
ETHICAL
SUSTAINABLE
CREATE JOBS
POVERTY
RESPONSIBLE
TEACH
PROFIT
GREEN
ECOTOURISM
2
THINK
3
Travel Mole 13.10.08

• Its in the cost of sales that sustainable
  tourism really gains

Higher load factors and more fuel-efficient airp
lanes will reduce transportation costs
More efficient energy use in hotels and
resorts will reduce energy costs
Local sourcing of food will reduce food
transportation costs

• Training and employment of local staff will
  reduce staff turnover and employment costs

4
Re-use
Re-cycle
Re-invent
5

• The M S and Oxfam clothes exchange has-
• helped to raise 1millon for Oxfam
• reduced the amount of clothing sent to landfill
  by around 1000 tonnes
• incentivised shopping at M S by providing a 5
  discount voucher for any purchases over 35

WIN WIN WIN
6
What label would you use?
7
There will be no eco-fatigue in 2009

• Travelmole 08.12.08

8
Which brave tour operator sacked one of their
long-term ground operators because they would not
follow their RT requirements?
9
BELONG

• JOIN A MASSIVE WORLDWIDE CHANGE
• START POSITIVE CONFORMITY
• JOIN A SUCCESS

10
Travel Mole 13.10.08

• True sustainable tourism maintains and stewards
  its assets thoughtfully. It operates sensibly,
  conserves its energy costs and delivers a
  SUSTAINABLE profit. Profits for now AND for
  future generations of tourists and hosts.

11
Are your values ECO-EMBEDDED?

• Could you be
• ECO-ICONIC?

12
The Local Food Company

• The Local Food Company is the first UK company to
  label their products with food miles
  

1 spent in a local business generates almost
2.50 for the local economy compared with 1.50
if spent in the local supermarket

• Internet sales have tripled over the last
• year and they are gaining new
• customers each week

13
OUTSIDE
14

• Since 2005 Vodafone has emphasised
  videoconferencing to cut costs, improve employee
  well-being and minimise the companys carbon
  footprint
• In 2006, the company estimated that
  videoconferencing saved 5,520 tons of carbon
  dioxide

15

• The bleak economic situation will not halt the
  growth in ethical consumerism
• Co-operative Bank 9th Report into Green Spending

16
(No Transcript)
17

• Since 2001, spend with responsible tour
  operators and environmental tourist attractions
  has climbed 25 to reach 121 million a year
• The Co-operative Travel, Ethical Strategy

18
Marketing research shows that because of their
CSR programmes, customers are 25 more likely to
remain with BT
19
CHANGE IS FOR ALL

• BREAK STEREOTYPES
• USE INCLUSIVE LANGUAGE IMAGES
• PUSH MASS OWNERSHIP

20
Wal-Mart pulls suppliers onto sustainability
train
When Wal-Mart speaks, its suppliers listen.
That's why more than 2,000 suppliers agreed to
reduce their product packaging - helping Wal-Mart
reach its goal of reducing packaging by 5 percent
by 2013
21

• How can you pull your suppliers onto the
  sustainability train?

22
(No Transcript)
23
Helping your customers save money by helping the
environment has never been a more tantalising
proposition

• What travel company do you know who passes on
  their energy cost savings to their clients?

24
Procter Gambles Ariel Turn to 30º campaign has
been one of the most successful campaigns to
change consumers behaviour
25
What could you do to change your clients
behaviour?
26
THE BOX!
27
Prospero Recruitment

• By switching to electronic filing and taking
  simple eco-efficiency steps, Prospero Recruitment
  has differentiated itself from competitors and
  reduced waste by 90.

Employee involvement in social and community
projects has created network opportunities and
new business leads
28
Responsible tourism can be a key player in
lifting the industry out of the current gloom.
Dont run scared from the subject. Hug it warmly.
Now.
Used well responsible tourism simultaneously
cushions the worlds problems and boosts business
prospects. Harold Goodwin -Travel Weekly
19.9.08
29
What do you see?
30
Bradford Bingley plc

• Gained over 37,000 new accounts through insurance
  offsetting and WWF schemes for customers at a
  much smaller cost than through traditional
  marketing routes

31
(No Transcript)
32
Travel Mole 13.10.08

• Forget the moral attitudes, philanthropic
  intentions, Holier than Thou principles The
  credit crunch will reveal that sustainable
  tourism will gain because its simply more
  sustainable.