ECommerce

1
E-Commerce
?????????? ????? ???????????? (????)
???????????????? ?????? ??????????
????? www.ThaiSecondhand.com www.TARAD.com
??????? ????????????????????????????????????????
? (www.ThaiEcommerce.org) ????????? ??????????
????????? (www.Webmaster.or.th)E-Mail
pawoot_at_tarad.comURL www.Pawoot.com
2
Pawoot Pongvitayapanu????? ???????????? (????)
MS IEC, B. ARCH
???????? ???????? Internet and E-commerce
??????????? ????????? (ABAC) ????????
(??????????) Executive MBA ??????? ??????????
??????????? ????????? ?????????????????
?????????????????
?????????????????? ???????? (Future) ????????????
???? ?????? TARAD DOT COM Co.,Ltd.
(ThaiSecondhand.com, TARAD.com) ??????? ????????
?????????????????????????????? ????????? ??????
????????????? (Thai Webmaster Association) ??????
??? APEC IBIZ ?????????????????????????,
????????????????????? ???????? ?????????????
Biz Week, ??????? E-Commerce Magazine ??????????
?????????? TARADedu (??????????? E-Marketing
E-Commerce) ??????? ?????? Net Design ????
E-Marketing ???????/??????? see all list at
http//www.pawoot.com/Myself/ ???? (Past) Dec
02-Sep 05 ????????? - ???????????????????
ThaiWebmaster Association Apr Sep 04
????????? - ????????????????????
?????????????? Oct 01-Aug 03 Assistant
Manager - HUTCH Mobile Operator Sep 00-Oct 01
???????- ??????????????????? - ThaiWebmaster
Association Jul 99 - Jan 00 Business
Development/Webmaster - AD Venture (Member of
Shin Corporation) Jun 99-Nov 99 Web Design
Company - Pantheon.co.ltd - Web Creative
3
Agenda

• What is e-commerce
• Type of e-commerce
• The successful of e-commerce
• How we start
• Domain name
• Create web site
• 7
• How to get money from online channel
• How we PR
• How we measure evaluate
• How to make it success
• Web sample

4
E-Commerce ??????? ?

• ????????????? ?????????????????????
• ?????????? ??????????????????????? (???????)
  ????????????????????? ????????, ????,
  ????????????, Email, ?????, ????
  ??????????????????

5
????????????????????????????
?????????????
?????????????
?????????????
??????????? ????????????????????????????????????
4-5 ??????
???? 24 ????????????????
?????????/??????
?????????????.!
6
???????? E-Commerce

• ?????????????????????? ????????????
• ????????????????????????????????
• ???????????
• ??????? ????????????????????????
• ???????????? ?????????????????????????????????????
  ? ??????? 800 ??????
• ????????????????????????? (11) ??????
  ????????????????????????????
• ????????????????????????? ????????????????????????
  ???????????
• ?????????? 24/7

7
???????????????????? E-Commerce
1. ???????????????
2. ?????????????????????????
3. ???????????????????????? (????????????)
????
5.????????????????????????
6.E-Mail ?????????????????????????????????????????
?
4. ????????????????????
7.??????????????????????????
8.??????????????????????????
8
???????????????????? E-Commerce
9
C2C Model

• ?????? ??? ?????? (Consumer to Consumer)
• Ex. www.ThaiSecondhand.com, www.Ebay.com

10
B2C Model

• ?????? ??? ?????? (Business to Consumer) Ex.
  www.Tohome.com, www.Jedimusic.com

11
B2B Model

• B2B ?????? ??? ?????? (Business to Business)
  Ex. www.FoodMarketExchange.com, www.Alibaba.com

12
B2G Model

• B2G ????????????????????? (Business to
  Government) Ex. EProcurement Servicehttp//www.g
  procurement.go.th//

13
???????????????????? E-Commerce

• C2C
• B2C
• B2B
• B2G

14
????????? E-Commerce
15
1. ?????????????-???(E-Classifieds)

• ??????????-??????????????????????????????
• ??????????????????????????????????????????...
  www.ThaiSecondhand.com

16
2. ??????????????????? (E-Catalog)

• ???????????????? ?????????? ?
• ???????? ?????????? ???? ?????????????
• ????????????... www.TARAD.com/taradfree

17
3. ?????????????? (E-Shop, E-Tailor)

• ?????????????????????????????????????
• ?????? ?????????????, ????????????
  ????????????... www.Tohome.com,
  www.Selectmore.com

18
4. ???????????????(E-Auction)

• ??????????????????????????????????????????????
• ???????????????? Sealed Bid, Reverse Auction
  ????????????... www.ebay.com, www.pramool.com

19
5. ??????????????????????(E-Marketplace)

• ??????????????? ?????????????????????????????????
  ????????????? ??????
• ???????????????????????????????????????????
• ????????.....www.TARAD.com, www.Alibaba.com

20
????????? E-Commerce

• ???????????????? (E-Classified)
• ??????????????????? (E-Catalog)
• ?????????????? (E-Tailor)
• ??????????????? (E-Auction)
• ?????????????????????? (E-Marketplace)

Tips. ????????????? 2544 80 ???????????
E-Commerce ??????????????? E-Catalog ????????
21
?????????????? E-Commerce
22
Click and Click

• ????????????????????????????????????????
  ??????????? ?????????

www.Tohome.com
www.MissLily.com
23
????????????????????? 2 ?????

• Click Mortar
• ?????
• ???????????????
• ????????????????
• ???????????
• ??????????????? online ??? Offline
• ???????
• ????????? ????????
• ?????????????????
• ???????????????????????????

• Click Click
• ?????
• ????????? ????????? (??????????????)
• ???????????????
• ????????????????
• ????????????????????? ????????????
• ???????
• ????????????
• ??????????????????
• ???????????? Online ?????????????
• ???????????????????

24
??????
???????????? E-Commerce ??????????? ?
25
E-Commerce and Spa Business Sample
26
Some Spa Site

• www.phuket-cannacia.com
• www.jirungspa.com
• www.elanna.net
• www.jasminespa.co.th
• www.asiana-spa.com
• www.tarntaraspa.com
• www.polynesianspa.co.nz
• www.hersheypa.com
• www.spa-eastman.com
• www.spawish.com

27
What component you should have in your site?

• Nice atmosphere picture
• What product you use? Herb? Ingredient?
• Price Package / Promotion
• Address map
• Certificate testimonial
• Knowledge content why?, how to?

28
Business Convergence

• Online booking / schedule /link online off line
• SMS alert
• Digital Coupon
• Member management
• Check usage history
• Mailing List (monthly, occasional)

29
???????????????? E-Commerce
30
????????????????????????????

• ????????????????????
• ??????
• ??????????????????????
• ??????????????????
• ???????????????????????

31
1. ????????????????????

• ?????????????????
• ??????????? ???????????? ?????????, ????????????
• ????????????????????????
• ?????????????????????????????????????
• ????????????
• ?????????????????????? ?????????
• ????????????? ?????????????..!

32
2. ??????

• ???????????? ?????????
• ?????????????????????????????????? ??????????????
  (Front End) ??? ???????????? (Back End)
• ????????????????????????????? ???????????????????
• ??????????????????????,??????????????????
  ?????????????? (Deadlines)
• ?????????????????? ?? (5w 1H)
• ???????????????? ??????????????, ???????, ????,
  ??????, ???????

33
???????????????????????????????????? (5w 1H)

• Who ?????????????????, ???, ????????,
  ????????????, ?????-???????????, ???????, ???
• Where ????????????????? ???????
  (?????????,??????????)
• What ????????????????????????????
• Why ???????????????????????? ????, ???????
• When ????????????????????????? ??????????
• How ???????????????

34
???????? ???????? www.MONDERA.com ??? ?????????
???????????

• Who ?????? ??? ???????????????????????
  ???? 25 35 ??
• Where ???????????? USA
• What ????????? ??????????? ???? ??????
  ?????????????? QualityValue
• Why ????????????????????????,
  ????????????????????????, ??????.! 30 ????????
• When - ?.?. - ?.?. ???????? ???????????????????
  ??????
• How - ??? E-Mail ???????????????, Search
  Engine, ??????????????????????????????

35
3. ??????????????????????

• ???????????????????????????
• .com - Commercial (??????) .co.th -
  Company Thailand
• .net - Network (??????) .in.th -
  Individual (???????).org - Organization
  .co.jp - ??????????????????????????????
  (Japan) (??????.???????, ?????) .com.sg
  - ????????????????????????????????
  (Singapore)
• ???????
• .co.th, in.th ????? www.thnic.net
• .com, .net, .org ????? www.4bot.net,
  www.netsol.com

36
????????????????????

• ??????????? ?????????? ??????????
  ??????????????????????????????????????
  www.hanami.com, www.hutch.co.th, www.ais.co.th
• ?????????????????????????????????? pappayon.com,
  Thaimate.com, tor-tons.com (??????.???)
• ???? ??????? ?????????????????? (sanook.com,
  kapook.com)
• ????????????????????????????????
  (www.ThaiSecondhand.com, www.CheapHotelBooking.co
  m)
• ???????????? S ??????????? Swww.HotelThailand.com
  (????? S) ??? www.HotelsThailand.com (?? S)
• ?????????????????????? 4 (for), U (you), 2 (to,
  two) www.bankasia4u.com
• ???????????????? (??????? ???? Hyphen)
  www.one-2-call.com
• ?????????????????????? ???????????????????????????
  ????? ????? ?????? ???????????????
  www.ClearOilyHead.com
• ??????????????????????????????????? google.com,
  yahoo.com

37
??????????????????????????????
38
???????????????????????
??????? FTP
????????????
????????
????????www.ABC.com
???????????
www.ABC.com203.150.224.255
??????????
Hosting
?????????
100 Mb
39
4. ??????????????????

• ????? E-Commerce ?????????????????????????????????
  ??
• ??????????-???????????????? (E-Classified)
  ?????????????????? (E-Marketplace)  ????
  www.ThaiSecondhand.com
• ????????????? E-Commerce ?????????????
• ???????????????
• ??????????????????????? (www.webmaster.or.th,
  www.Rookienet.com,www.ThaiFreelanceBid.com )
• ??????????????????????????

40
???????????????????????

• ?????????????????????????????????????????
• ??????????????????????? Adobe Photoshop,
  Paintshop
• ???????????????????? Dream Weaver, Microsoft
  Front page , Microsoft Word
• ??? Hosting www.Thai.net, www.se-ed.net ,
  www.Geocities.com
• ?????????????????????????
• www.TARAD.com
• www.Readyweb.com

41
?????????????????????????????? MS Word

• ??????????????????
• ????????? Save as Web Page..
• ????????????????????????????
• ????????? ???????????????????????????????????
  ????

?????????????????????
42
???????????????????? (???????)www.TARAD.com
??????????????????????????????????????????????????
??? http//www.TARAD.com/YourShop
FREE

• ?????? 2 ???? (Thai English)
• ????????????????????????????, ????
• ???????????????????????????????????
• ????????????? 15 ?????? ??????????????? ?????????
• ???????????????????????????????
• ??????????? ????????????????????? Form Mail
• ??????????????????????????? (HTML and Text
  format)
• ????-???????????????????????
• ???.! ??????????????????????? TARAD.com ???
  ThaiSecondhand.com

43
???????????????????? E-Commerce
3. ??????????????? ???? ??????????????????????????
?
1. ????????? www.TARADQuikcWeb.com
2. ??????????????????????
5. ??????????? E-Commerce ????????????????????
????????????
4. ?????????????????????
Web Site
PDA Site
Mobile Phone Site (WAP)
44
???????????????????

• ?????????????????????? www.TARADQuickWeb.com
  ??????????????????????????????
• ????????????? ?????????????????????? ????????????
  (?????????????????)
• ??????????????????????????????????????/???????????
  ???? ??? ???????/?????
• ??????????????????? e-mail ??????????????
  (????????????????????????????????????)
• ??????????????-???? ?????????????????????
  ?????????????????
• ??????????????????????????
• ????????????????????? ???????? (??????????????????
  ?)
• ??????? Email ????????????????????????
  ????????????????????????????

45
???????? E-Commerce ?????????????????????

• ???????? Web Site ?????????????????????????
• ???????????????????????? (Domain name)
• www.ABC.co.th ?????????????????? 800 ???
• www.ABC.com ?????????????? 1 ????? 500 600 ???
• ?????????????? Hosting 1-2,000 ???/??
• ?????????????????? (??????????, ????????????????)
• ?????????????
• ???????????????? ???? ????????????????????????????
  ?? (Banner) ???????????????????????? ???????

46
5. ???????????????????????

• ?????????????? ?????????????? 3 ??????? 1 ????? 3
  ????? ??? 6 ?????
• ???????????????????????????????????????
• ??????????????
• ???????????????????
• ??????????????????? (?????????????????)
• ?????????????????????????????????????

47
???????????????????????????????????????????????

• ????????????
• ??????????????????? (??????, ???, ?????, ??)
• ???????????????????? (??????, ????????, Search
  Engine)
• ??????????????????? (??????????, OS, ??????????
  ???)
• ????????????????? ???? ????????????????

48
?????????????????????
??????????? ? ??????? (Code) ? ??????????????
? ???????????????
??????????????????????????????????????????
49
Google Analytics www.google.com/analytics   

• ???????????????????????
• ?????????????????
• ???.!
• ???????????????????????

50
????????????????????? ???.!

• www.Truehits.net (???????? ???????????? ????)
• www.9hit.com (????????)
• Google Analytics (??? ??? Google)
• www.nedstat.com
• www.extremetracking.com  
• www.addfreestats.com

51
????????????????????????????

• ????????????????????
• ??????
• ??????????????????????
• ??????????????????
• ???????????????????????

52
????????????????? E-Commerce ?????????

• ??????????????????????? ??????????????(??????????
  ?????????????? ??????)
• ???????? 3-4 ???????????(????????????????????????
  )
• ????? ??? ???? ??????????????????????????
• ???????? ??????? ??????????? (???????????????????
  ??????????????)
• ?????????? ?????? ?????????
• ???????????????? (Menu Navigation)

• ??????????????????? ???????????????????(?????????
  ???????????? ????????????????, ??????????????????)
  
• ??????????????????????????? ??????
• ???????????????? ??????????????????
• ?? FAQ ??? Help ??????????
• ????????????????????????? ????????????????????????
  ?
• ?????????????????????????????????(HomePage)
• ????????????? Browser (IE,Firefox,Netscape)
• ????????????????????? (800x600 48, 1024x768
  47 ??? Truehits)

53
???????????????????????? E-Commerce
????????????
??????????????? (Search)
???????????
??????????????
????????????????
????????????
?????????????
????????????? (????????????)
54
?????????????????????????? (Landing Page)

• ???????????? ??? ????????????????? ??????????
  ??????????????????????? ??????????????????????????
  ?????????? ??????????????"
• ??????????????????????????????
• ???????????????????????? (Call to Action)
  "???????..!" "????..!"
• ????????????????????????????????????????????
• ?????????????????????????????? ??????????
  ?????????????????????? ???????? ?????
• ????????? ?????? "???????????????????????????????
  ???????
• ??????????????

55
?????????????????????????????????????

• ?????? ?????? ??????????
• ????? PR ?????????????????????
• ????????????????? ??? ????????? ????
• ???????????????
• ??????????????

• ??????????????? ????????????????
• ???????????????????? ???????????
• ??????????? ???????????????????????????????
• ?????????? ????????????????
• ??????????????????? ?????????????????

56
10 ???????????????????????????????????????????????

• ?????????????? ?????????????
• ???????????????????? Hosting ???.!
• ??????????????????????????????
• ?????????????????????????????????????
• ??????????????????????????????????? ??????

57
10 ???????????????????????????????????????????????
(???)

• ????????????????????? ??????????????????????
• ?????????????????????????????????? (Testimonials)
  
• ??????????? ???????????????????????????
  ????????????? ??????
• ??????????????????????????????????????????????
• ???????????????????????????????
  ?????????????????????????????????????????????
  (????????? E-Commerce, ???????????????????
  www.webmaster.or.th, Trust.org, BBBOnline.com)

58
?????????????? E-Commerce

• ?????? (Fraud)
• ??????????????????? (Cancel)
• ????????????? ?????? ??????????? (Damage Lost)
• ????????????????? (Price Change)
• ?????? ?????????? (Too Far to Delivery)
• ??????????????? (Web Down)

59
7Ps Marketing Mix
1. Product ?????? 2. Price ????3. Place
???????4. Promotion ?????????5. Privacy
???????????????6. Personalize
???????????????????????????????7. Payment
???????????
60
1. Product (??????)??????????? E-Commerce
?????????? ?

• ???????? (???,????, ???)
• ?????????? ?????????
• ??????????????????? ?????????? ??????????????
  ???? CD ????, ????, ???????, ???????,
  ??????????????????
• ????????????
• ????????
• ???????????????

61
??????????? E-Commerce ????????? ?

• ???????????????? ????????????????????? ????
  ???????? ?????? ????????
• ????? (?????) ???????????? ???????????????????????
  ????
• www.dstmart.com

62
?????????? E-Commerce ????????? ?

• ???????????????

?????? (Goods)
?????? (Content)
?????? (Service)
63
1. ???????????????? (Physical Goods Product)

• ?????????, ??????????????
• ???????, ??????????????????, ??????, ????????
  Silk Screen,
• ?????, ????????
• ??????, ?????
• ????????? ??????????

?????????- ?????????????????- ?????????????-
???????? ???????????- ?????????????????
?????????????- ???????????????????????????????
64
2. ?????? ???? ?????????????????????? (Data
-Digital Goods Product)

• Software (PDA Software, ?????????????)
• ?????? (www.imagebank.com)
• ???? (www.Apple.com)
• ?????????? (www.SET50.com)
• ????????????????????? (E-Book) (www.amazon.com)
• ?????-?????? (www.siam2you.com)

65
3. ????????? (Service)

• Hosting-Domain (www.hostpacific.com, www4bot.net)
• Games (www.Ragnarok.in.th, www.Monozone.com)
• ????? (www.Jobtopgun.com, www.TARADJob.com)
• E-Commerce (www.TARAD.com)
• ????????????? (www.Keepalbum.com)
• ????? (www.meesook.com)

66
????????????????????????????

• ??????????????????????
• ???????????????????????????? (???????????????)
• ???????????????????????????www.thaisecondhand.com
  /promotion

67
2. Price (????)

• ?????????????????? (??????????????????????)
• ???????????????? ??????????????
• ??????????????????????????
• ???????????????????? (????????????????????????????
  ??????)

68

• ?????????? (odd number)
• ????????? (Lost Leader) ??????????????????
• ??????????????????? (Price Lining)
  ?????????????????????????
• ???????????????????? (Prestige Pricing)
• ????????????????? (Customary Pricing)
  ??????????????????

69
2. Price (????)

• ????????????????????????? ?????????????????
• ????????????????????????? 2,000 ??? ????? 1,500
  ???
• ??????????? (???????)
• ??? Promotion Package ?????????????????????????
• ?? 1 ??? ??????????????????????

70
3. Place (???????)

• Web Site
• ?????????? / User Friendly
• ?????????????
• ??????????????????????
• ????????????????????
• ?????????????????

71
??????????????????????????????
?????????????
??????????????????
Demo
Demo
72
??????????????????????????????
????????? 360 ????
?????????? 360 ????
Demo
Demo
???????????????????
www.pixaround.com
Demo
73
4. Promotion (?????????)

• ????? Up Sale ??? Cross Sale ??????
• ???? 1 ??? 1 (?????????????????
  ???????????????????)
• ????????????????????? ???????
• Search Engine Marketing
• E-Mail Marketing
• Banner Advertising

74
5. Privacy (???????????????)

• ???????????????????????? Privacy Policy
• ????????????????????
• E-Mail ??? Spammer
• ???????????????????????????

75
6. Personalization (??????????????????????????????
?)

• ??????????????????
• ?????????????????????????
• ???????????????? Cookie

76
One 2 One Marketing

• ?????????????????????????????????????
  ??????????????????????????????????????????????????
  ????? ?????????????????????????????????????????
  ??????
• ???????????????????????
• ???????????????????????
• ??????????????????????????????? (Session)
  ???????????????????????????? (Cookie)
  ??????????????? Log File ???? ?????????
  (Database)

77
7. Payment (????????????)

• ????????????????????
• ????????????????????
• ??????????
• ???????????????????????????????
• ?????????????????????????????? (Mobile
  Payment)M-Pay, MPC, ThaiSmarCard

78
1 ????????????????????

• ???????????????????????????????
• ??????? (?????????????, ????????????????,
  ?????????????, ?????????????????????????? )
• ???????????????????
• ??????????????????????? (?.?.?.)
• ???? ??? ?????

79
2 ????????????????????

• ?????????????????????????
• ?????????????????????? (ATM)
• ????????????????????????????? (E-Banking)
• ???????????????????? (Phone Banking)

Tips ????????????????????? (???????????????????)
80
2 ???????????????????? (???)

• ????????????????????
• ?????????????????????????????
• ???????? ???? ??? EMail
• ????????????????????????????????
• ??????? E-Banking
• Phone Banking

81
3 ??????????

• 1. ???????????????????????
• ?????????????????
• ????????????????????????????????????
  ????????????????? 1 ?? ???????????????????????????
  ?????????????????????? 1,000,000 ???
• ??????????????????????????????????????????????????
  ?????????
• ??????????????????????????????????????????????????
  ??????????????????
• ?????????????????????????????????????????????
• ????????????????????????

82
3.?????????? (???)

• ???????????? www.bankasia4u.com
• ?????????????? www.kasikornbank.com
• ???????????????? www.scbcreditcard.com

??????
???????
??????
83
2. ?????????????????????????????????

• ??????????????????????????????????????????????????
  ???? www.TARADpay.com, www.EcommercePay.com,
  www.ThaiEpay.com
• ????????? ??????????????, ????????? ??????

??????
???????
??????????????????????????
??????
84
????????????????????????????????? Internet
????? ??????
?????? ??????
8.?????????????
9. ????????
??????
6. ??????
3. ???????
Internet
?????????????? Clearing House
1. ????????
4. ???????
2.?????????
7.?????????
?????? ???????
????? ???????
Payment Gateway
???????
5.???????
85
Third Party Payment Gateway

• ??????????????????????????????????
• ???????????????? VISA ??? MasterCard ?????????
  ??? Amex

TARADPay.com
86
?????????????????????????????????????

• ??????????? (Pay Direct)
• ????????????? URL ????????????????????????????????
  ????????????????????????????? ????????????????
  ??????????????????????????????????

• ????????????????????? (Cart Direct)
• ??????????????????????????????????????????????????
  ? ????????????????????????????? ???????? shopping
  cart

87
????????????????????????????????????????

• ??? Email ????????????????????????????????? ????
  Hotmail.com, Yahoo.com
• ????????????????????????? ???????????????????????
  ???????????????????????
• ?????????????????? ???????????
• ???????????????????????????????????????
  ???????????????????
• ??????????????????????????????????????????????????
  ??????????? ?????? ?????????????? ??????????
  ??????? ???????? ??????? ????????? ???????
  ???????? ????????? ???????? ??? ???????????

88
??????????????????????????????????????????????

• ??????????????????????????????????????????????????
  ???????????????????? ???????????. ????????,
  Passport
• ??????????????????????????????
• ???????????????????????? ???????????????????????
• ??????????????????????????????????????????????????
  
• ???????????????????????????? Email ??? ???? Email
  Forwarding
• ??????????????????????????????????????????????????
  ???????????
• ?????????? IP ??????????????????????????????
• ??? Software ?????????????????????????
• ???????????????????? ??????????????
  ?????????????????????? (????????)

89
???????????????-????????????????

• ?????????????????????????
• ???????????????? ????????????????????
• ????????????????????????????

90
????????????????

• ???????????????? ?????? ???? email,
  ?????????????????
• ??????????????????????????????????
• ????????????????????????? (???.) ??? 1166
• ????????? (???????????)

91
4 ???????????????????????????????

• ?????????????????? (Counter Services)
• Paypal.com, Paysbuy.com
• ????????????? (Cash On Delivery)

92
Paypal.com
93
Paysbuy.com
94
5. ?????????????????????????? (Mobile Payment)

• Micro Payment
• SMS Payment
• IVR Payment (1900 Audio Text)
• MPC, MPay

95
1900 Ads Activate
Posting in Special Location Service (self service)
96
Mobile Payment Club
www.mobilepaymentclub.net/
97
M-Pay
98
????????????
99
??????????????????????????

• ???????????????? (messenger)
• ????????????????? (EMS)
• ??????????????????????
• ???????????????????? (?.?.?.)
• ??????????????????????????

100
????????????????????????????

• ????????????????????? Courier
• ????????????????? (EMS)
• ??????????????????????

101
??????

• ???????????????????????????????????????????
• ?????????????????, ????????????????, ?????????,
  ???????????????????

102
7Ps Marketing Mix
1. Product ?????? 2. Price ????3. Place
???????4. Promotion ?????????5. Privacy
???????????????6. Personalize
???????????????????????????????7. Payment
???????????
103
???????? ???-???????-????? ?????????

• ???????? ???
• ??????????????????????????
• ????????????????????????
• ??? E-Mail ???? status ??????
• ????-?????????????

• ???????? ???????
• ?? Inventory
• ???????????????????
• ???????????????????????
• ???????? ?????
• ????????????????
• ????? Stat ????????
• ?????????????????????

• ???????? ?????
• ????????????
• ??????? update ????????
• ???????????????????
• ?????? Business Plan

104
???????????????????????????????????????????
105
?????????????? (Off line Channel)

• ????????????????????? ????????????????????????????
  ????????????

• ???????
• ????????????
• ??????????????
• ????????????????????? (?????, ????)
• ??????????????
• ???????????

• ????????????????? ???????? ???
• ?????? ???????? ???????
• ?????????????? (??????????????)

???????????????????????????????????
????????????????????????????
106
?????????????? (Online Channel)

• ?????????????????????????
• ????????????????? ???????????????????????
  (????????)
• ??? E-Mail ??????? ??????????????? ????????
  (?????????????????????????????)
• ???????????????????????? Search Engine
  (?????????)
• ????????? ??????.

107
???????????????????????????????????????
108
?????????????????????????????

• ??????????????????????????????????????????????????
  ??????????????? (?????????????????????????
  ??????? ??????????)
• ??????????????????????????????????????????????????
  ????????????? (???????????????????????????????????
  ??? ???????????)
• ??????????????????????????????????????????????????
  ????????????????????????
• ??????????????????????????????????????????????????
  ? ????
• ?????????????????????????????? ???? Emarketplace
• ??????????????????????? ? ???? ???????????????????
  ?????????????????????????????????
  ?????????????????? ? ???????????????????????
• ????????????????????????????????????????? Trust
  mark

109
????????????????????????

• ????????????????? ???? ????????????? ??????????
  email ???????? ?
• ????????????????? ???? ???????????????????????
  ?????????????????????
• ?????????????????????? ???????????????????? ????
  ????? ???????/??????/??????? ???????????
• ??????????????????????????????????????
  ??????????????????????????
• ????????????????????? ????????????????????????????
  ?????????????????
• ??????????????????????????????????????????????????
  ????
• ??????????????????????????????????????????????????
  ???? ???? ??? Download ??????? ????? Ringtone
  Screensaver SMS ???????
• ??????????????????????? ??????????????????????????
  ???? ??????????????????????????????????
  ????????????????????????????????

???????????????????? www.ThaiRegistration.com
110
????????????????? E-commerce ???????

• ????????? (Web Services)
• ???? ??????? (????????, ??????, ???????????, ???)
• ????????????????? (Automate)
• ?????????????????????????????
• ?????????? (Real Time)

111
????????????????? E-Commerce ???www.ThaiECommerce
.org
112
????????????????????????????? www.Pawoot.com

• ??????????? ????? ????????????E-Mail
  pawoot_at_tarad.com