Business%20Report:%20The%20Analysis%20of%20Amway

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Business Report The Analysis of Amway

• Group Member
• 9331303 Rita Hsu
• 9331310 Grace Huang

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Introduction

• Amway, one of the biggest direct-selling
  companies in the world. In this report, we will
  analyze Amways success from different of aspects.

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Amways CF---eSpring
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Amways CF---ARTISTRY
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Background Information

• Amway is an abbreviation for "American Way" and
  was founded in 1959 by Jay Van Andel and Richard
  DeVos.

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Target Market and Customers

• The range of consumers group is very large which
  is from babies to elders
• Women are the main consumers

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Major Competitors

• Melaleuca(???)
• Sunrider (????)
• They sell similar products as Amway.

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Employees

• opportunity to millions of people in more than 80
  countries and territories around the world
• offer over 3 million Business Owners the
  inspiration to grow those businesses

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Products Position

• Amways products are a little bit expensive but
  with high quality therefore, they are positioned
  in up-market

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Introduction of Amways Brand

• Amways brands are the solid
• foundation for a successful,
• independent retail business.

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NUTRILITE

• NUTRILITE is a brand of vitamins, minerals and
  dietary supplements (in tablet/capsule form,
  based on 2002 sales).

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ARTISTRY

• The ARTISTRY brand sales facial skin care
  products and color cosmetics since in 1968

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SATINIQUE

• The SATINIQUE sales hair care system and they use
  the natures exclusive renewing technology.

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eSpring

• SloganThe worlds best source of water
• eSpring Water Treatment System provides the
  quality drinking water family deserves with the
  highest standards for clean water quality.

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iCook

• Slogan Cook healthier. Live better.
• iCook Stainless Steel Cookware sales kitchen
  containers

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Home Care

• Slogan Everyone loves clean. Clean says youre
  in control of your life and your surroundings.
• Amway's Home Care brands provide complete
  cleaning systems.

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Distribution

• Marketing from the Web site
• Countries that are located

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Marketing from the Web site

• web stores where people can browse the available
  products and place an order online.

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Countries that are located

• more than 80 countries and territories around the
  world
• China has opened more than 200 shops in over 100
  cities
• Venlo in the Netherlands, which opened in 2002
  distributes AMWAY products to Business Owners
  throughout Europe and South Africa

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Conclusion

• After doing this report, we can know why Amway
  can be so successful. Amway will keep running and
  expanding their business field.