Apprenticeship Summer Campaign

1
Apprenticeship Summer Campaign
2
Overview

• Apprenticeship Plan for Growth
• Raise employer supply of apprenticeships
• Creation of 200 starts
• Employer Journey
• Not a learner intervention
• Run mid May to mid October

3
How it will work

• Sourcing the employers
• Below the Line direct marketing
• Focus on current apprenticeship sectors
• Retail
• Construction
• Hospitality and Catering
• Active Leisure
• Cross Cutting
• Information advice and support for employers
• Positioning of the product
• As a recruitment tool
• For current employees

4
How it will work
5
Managing the process

• SMART CRM system
• Allocate unique codes to employers
• Track progress of leads
• Protocols with partners
• Providers sign up to the campaign
• Working with SBOs
• Connexions and JCP

6
Questions?