Analyzing Your Audience

1
Analyzing Your Audience
2
Observation Checklist

• Age
• What is the general age of your audience?
• How wide is the age range?
• Do different ages need to be addressed
  differently?
• What affect might the age of the audience have on
  topic and purpose?
• On main pointsexamplesillustrationsvisualslang
  ugage

3
Gender

• All male? All Female? Mixed?
• Might males and females view the topic
  differently?
• Interests, experiences and knowledge might be
  differenthow will that affect your speech?

4
Background and Attitudes

• How much knowledge or experience does the
  audience bring?
• Hostile/neutral/favorable?
• Ethical, socioeconomic, racial composition of an
  audience.

5
Appearance

• Dress
• Formal/casual
• My appearance in relation to audience
• Physical appearance

6
Context

• Place, time, occasion
• What restrictions might be imposed based on these
  factors?
• What expectations should I take into
  consideration?