Gulf Research Capabilities

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Gulf Research Capabilities
Gulf Research A Division of Gulf Publishing
Company Two Greenway Plaza, Suite 1020 Houston,
TX 77046 713-520-4406 www.gulfresearch.com
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About Gulf Research

• Gulf Research, a joint venture of Gulf Publishing
  Company and Gelb Consulting Group, provides the
  oil and gas industry with market insight to guide
  marketing and technology strategies.
• Gulf Research produces reports and databases on
  technology and marketing issues. Data comes from
  large-sample global surveys.
• Through our panel of over 25,000 decision makers
  in the upstream exploration and production sector
  and over 27,000 buyers in the hydrocarbon
  processing industry, Gulf Research delivers
  timely, accurate and cost-effective information.
• Gulf Research reports help operating companies,
  oilfield service companies and drilling
  contractors understand key strategic issues such
  as
• What technical challenges face operating
  companies in drilling and producing ultra
  deepwater and deep shelf wells?
• What are the best market opportunities for new
  technology development?
• How is our company perceived on HSE performance
  and commitment?
• What are the HR trends in the EP sector?

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Gulf Research Information Products

• Improving ROI on Oilfield Marketing consists of
  five reports based on large-sample surveys of oil
  and gas professionals
• Successful New Product Commercialization
• Advertising for Oilfield Service Companies
• High Performance Trade Show Marketing Programs
• Effective Web-based Marketing Communications
• Improving Sales Force Effectiveness
• Oilfield Brand Equity
• Study to explore the markets perceptions of
  various oilfield service brands
• Oilfield Service Company Customer Satisfaction
  Measurement
• Customer satisfaction across the various touch
  points sales, technical support and operations

• Maximizing ROI on Oilfield RD consists of a
  database and eight reports based on data
  collected from the Gulf Research 20,000 member
  oil and gas industry panel
• Technology Challenges Database
• Over 800 technical challenges to help identify
  new technology needs
• Technology Focus Reports provide detailed
  information on technology needs in
• Drilling
• Well Completions
• Facilities and Construction
• Production Monitoring and Control
• Well Stimulation
• Information Systems
• Formation Evaluation
• Reservoir Engineering and Monitoring
• Comparing Oilfield Service Firm HSE Performance
• Workforce Issues Affecting the Oil and Gas
  Industry
• Technical Challenges in the Hydrocarbon
  Processing Industry

Available in 2004
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Gulf Research Market Data Clearinghouse

• Understand your competitive position and identify
  growth opportunities
• Data are presented by country and/or region in
  the following categories
• Production Statistics
• Market Size
• Market Share
• Share of Spend
• Market Trends/Events

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Gulf Research Clients
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How Data is Collected

• Gulf Research Web Panel
• Interviewing at Industry Conferences
• Web-based Surveys
• Personal Interviews
• Telephone Interviews
• Focus Groups

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Gulf Research Web Panel

• 50,000 oil and gas industry survey panel
  members, representing
• Exploration Production
• Drilling
• Completion Workovers
• Research Development
• Management
• Service companies

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Interviewing at Industry Conferences

• Gulf Research can find hard-to-reach respondents
  from around the world at oil and gas industry
  conferences and trade shows
• SPE
• AAPG
• SEG
• OTC

Gulf Research interviewing stations inside the
Gulf Publishing booth
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Web-based Surveys

• Cost-effectively collect customer, employee or
  prospect feedback online
• Use your customer database to collect an
  unlimited number of responses for the same fee

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Custom Studies Provided through Gelb Consulting
Group
Customer satisfaction measurement
Pricing studies
Advertising copy testing
Market share data
Market research for new product development
Brand awareness surveys
Product demand estimates
Market reports
Trends in key technologies
Web site user testing
Market data clearinghouse
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About Gelb Consulting Group

• From market insight to new product development,
  Gelb Consulting helps companies grow revenues and
  increase marketing effectiveness.
• Gelb Consulting is a marketing consulting firm
  with expertise in using market information to
• Develop new products and services
• Craft marketing strategies for commercialization
  of new products or entry into new products
• Provide expert witness support in marketing and
  trademarks