A section project

1
A section project

• The Front Page challenge
• in Bakersfield, Janesville, Dayton
• and Rockford

2
Bakersfield Californian

• 63,000 circulation A.M. in a city of 300,000
  about 90 minutes north of Los Angeles
• 13 item front page
• Relaunched with L Promo design in March, 2006

3
The inverted L promo design

• One of several papers in North America and Europe
  with an inverted L design
• Horizontal leg jogs south in top left
• Headline (four or five words stacked in two to
  four decks) superimposed on photos or colour
  boxes

4
Vertical leg

• Text refers (70 words) Two line heads (four to
  six words)
• Next quake
• Terrorist arrests
• Entertainment (Top Gun turns 30)

5
Two stories and a photo

• 1 national story turns inside
• 1 photo throw to local fire story
• 1 local story about a film shoot

6
Anchoring the page

• today's weather
• index
• correction
• phone numbers

7
Two other ideas to ponder

• 5 minute Californian
• The day in pictures

8
Another inverted L promo style

• La Presse introduced its version of the inverted
  L promo to readers in 2003
• Inverted L promo was inspired by web site design
  and navigation
• 13 item front page

9
Janesville Gazette

• 23,000 circulation afternoon paper in Janesville
  Wisconsin about 90 minutes from Chicago

10
19 element front page

• 10 refer to stories inside
• 2 refer to stories tomorrow
• 1 refer to web
• 1 index
• Two-day weather forecast top left
• overline above the nameplate

11
Gazette at a Glance

• brief or standalone refer to story inside, 60
  words
• 2 Local/State
• 2 Top of the News
• 1 Opinion
• 1 Nation
• 1 World (Mexico)
• 1 Sports

12
Down page

• web promo
• index
• 2 next day coming attractions with art
• Death notices
• Obituaries

13
Rockford Register

• 60,000 circulation paper published in Rockford,
  Illinois, about 90 miles from Chicago.
• Redesigned front page in 1999 to target readers
  who want to know whats going on but dont have a
  lot of time to read. Quick, easy, conversational.
  

14
21 element front page

• 3 stories (each 150 word standalone
• One photo throw
• Left verticle column
• 3 day weather forecast
• Your community/ 2 standalone items refer to
  inside stories - 50 words
• Your sports/ 3 standalone items refer to inside
  stories - 50 words

15
21 element front page

• Right verticle column
• Your world/ 5 national/international standalone
  items, 1 standalone business item - 70 words
• promo for web
• Bottom banner space
• Index
• 5 phone numbers
• Two sells with art

16
Dayton Daily News

• Circulation 130,000
• 148 full-time newsroom staff, 20 p/t
• Relaunched in April 2006
• Research found readers want news, not fluff on
  A1
• Always points to Talking Points, Looking out
  for You, Did you know?
• No turn A1

17
Dayton Daily News SpeedRead

• A3 half page daily feature
• Navigational tool points readers to 20 articles
  inside, including local, regional, business,
  nation/world, opinion, sports, life and columnists