Advocacy Campaign ICP 2003-2006

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Advocacy CampaignICP 2003-2006

• http//www.worldbank.org/data/icp
• Farah Hussain
• fhussain_at_worldbank.org

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Content

• ICP Global Office efforts
• Regional and National level efforts

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1.Global Office advocacy objectives

• Secure the commitment of main stakeholders to
  program aims and promote sense of ownership
• Build awareness about ICPs activities
• Garner interest among potential users to fully
  utilise the outputs of the program
• 4. Encourage participation of international
  community and partner bodies

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2. Key audience

• Partner organizations
• Other International development agencies and
  Multinational Development Banks
• International donor agencies
• National Statistical Offices

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3. Global Office efforts

• 1. New promotional/marketing material
• 2. ICP News
• 3. ICP articles in other publications
• 4. Launch of Data Collection Phase
• 5. Participation in international statistical
  forums, such as ISI (International Statistical
  Institute)

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4. ICP Promotional/Marketing material

• New brochures
• ICP overview
• Country participation in ICP
• Uses of Purchasing Power Parities
• ICP software

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5. Promotional/Marketing material contd

• Technical briefing or bulletin on how the ICP
  measures Purchasing Power Parities
• Powerpoint presentation explaining ICPs work
  program and methodology
• ICP FAQ
• Available at www.worldbank.org/data/icp

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6. ICP News

• Quarterly publication
• Platform to share information on project updates,
  forthcoming events calendar, learning tools and
  materials
• Mailing list of about 400
• Advertised in UNSC newsletter, Eurostat
  newsletter, World Bank Research newsletter
• Regional reports not reaching us in time
• Mailing list of country coordinators incomplete

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7. ICP in other publications

• UN Statistical Commission Newsletter
• WB DEC Research newsletter
• Liaising with WB external affairs department to
  publish op-ed pieces in outside publications

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8.Official launch of ICP Data Collection phase

• Press release issued by World Bank external
  affairs dept on 24 Feb.
• Official luncheon hosted by the Director of
  DECDG, the World Bank
• Data collection launch featured on main World
  Bank website, the Australian press, Eurostat and
  OECD and ONS, UK websites
• Draft press releases sent to Regional Offices for
  countries

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II. Regional and National Level Efforts

• Objectives
• Integrate planning and coordination of advocacy
  programs initiated by all ICP offices
• Establish a shared language and make the most
  efficient and cost-effective use of promotional
  material
• Build awareness about ICPs activities in
  participating countries
• Educate country level officials to promote the
  program
• Disseminate information to networks and widen
  audience Initiate regional newsletters
• Share experience on good practice and lessons
  learnt

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2. Key audience

• National Statistical Offices
• Relevant government ministries
• Partner organizations
• Academics
• Think tanks and research institutes

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3. Regional Office Efforts

• Global Office promotional material Modify text
  according to mandate and activities, translate
  (if necessary) and disseminate
• Officially announce the launch of data collection
  phase organize events, use websites, publish
  articles in newsletters and other publications
• Issue press release and encourage Country Offices
  to do the same
• Prepare and disseminate papers to be carried by
  Price Collectors (including ID, introduction
  letter and brochures)
• Promote global coordination and exchanges by
  sending us contact details of Country Coordinators

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Thank you!

• Visit www.worldbank.org/data/icp